• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

How MySpace’s pride is destroying it

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
April 11, 2007, 5:03 AM ET

Pride goeth before destruction, and an haughty spirit before a fall. – Proverbs 16:18

You don’t typically see scripture quoted here on The Utility Belt, but this well-known passage contains a warning that MySpace owners News Corp. (NWS) would do well to heed. The huge social network lately has been blocking several of the widgets members use to personalize their profile pages – and the resulting uproar could allow rival services to steal MySpace’s most valuable users.

MySpace’s latest blocking incident occurred last night, when MySpace began blocking videos originating from Photobucket. The TechCrunch blog, which covered the outage, says that MySpace’s move affects millions of embedded Photobucket videos, but not images and slideshows. Indeed, Photobucket is not a small fry in the Web 2.0 world; the service made a splash in late February when it announced a Flash-based video editing feature that it’s offering in partnership with Adobe Systems (ADBE).

This is not the first time MySpace has asserted its dominance over the Web 2.0 community. Earlier this year the site blocked Imeem, Vidilife, Stickam, and Revver, typically claiming that it did so for security reasons. It also blocks outgoing links on music widgets from Amie Street, Indie911, MOG, Sonific and other services. Robert Young on GigaOM predicted earlier this year that this type of behavior could become more commonplace at MySpace, since Web 2.0 champion of openness Ross Levinsohn has left the company and the new honchos seem more interested in monetizing MySpace’s popularity at whatever cost. MySpace’s attitude toward Web 2.0 startups now seems to be, “We made you. You owe us.”

The approach is clearly alienating users. Worse, it’s alienating power users – the ones most likely to adopt the latest tools to spice up their pages and express their personalities. Tila Tequila, the MySpace-bred pseudo-celebrity who has 1.7 million MySpace “friends,” lashed out at the service last month after it blocked Indie911’s Hooka music player, and Photobucket users are upset now. A Photobucket blog post that announces the outage already has more than 300 comments, most apparently from angry MySpace users.

If MySpace keeps this up, it could be the beginning of the site’s slow decline. It certainly won’t happen quickly; the site has about 90 million visitors each month. But the site’s young denizens are a notoriously fickle bunch. Don’t forget how quickly they abandoned Friendster, the social networking pioneer, when the site became slow and stagnant. When that site began to act as if it didn’t need to fulfill its promise to deliver users a fluid, fun online social experience, they ditched it for the next hot thing.

By blocking so many widgets, MySpace is exhibiting Friendster-like hubris. Users embraced MySpace because it offered an open canvas on the Web – like a modern version of the collages high school girls painstakingly create inside their locker doors. Unlike other services (particularly Facebook) where members understand that they are participating in a more structured social space, MySpace users value the site for its whimsy.

Unless MySpace turns this around, it will provide ample opportunity for Microsoft (MSFT), Yahoo (YHOO), Google (GOOG), or some ambitious startup to build a truly open area for expression – and MySpace may end up joining Frienster as a cautionary tale of what happens when pride and a haughty spirit cloud a company’s view of what customers want.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

SpaceX COO Gwynne Shotwell in Barcelona, Spain on March 2, 2026. (Photo: Angel Garcia/Bloomberg/Getty Images)
NewslettersFortune Tech
What to expect from a SpaceX IPO
By Andrew NuscaMay 18, 2026
1 minute ago
How a mom-and-pop car wash chain went from sticky notes to AI-powered operations that are upleveling every part of the company
AIAutomation
How a mom-and-pop car wash chain went from sticky notes to AI-powered operations that are upleveling every part of the company
By Sage LazzaroMay 18, 2026
1 hour ago
Outnumbered: At $4 billion ClickUp, a 3:1 agent-to-human ratio is rewiring work itself
AIAI agents
Outnumbered: At $4 billion ClickUp, a 3:1 agent-to-human ratio is rewiring work itself
By Sage LazzaroMay 18, 2026
1 hour ago
After AI stole his clients, one Big Tech ghostwriter is using AI to get them back
AIAutomation
After AI stole his clients, one Big Tech ghostwriter is using AI to get them back
By Sage LazzaroMay 18, 2026
1 hour ago
The smartphone’s days are numbered. Meet the device that could come next
AIsmartphones and mobile devices
The smartphone’s days are numbered. Meet the device that could come next
By Alyson ShontellMay 18, 2026
1 hour ago
Solo founders are using AI to do the work of entire teams—but going it alone has limits
AIEntrepreneurs
Solo founders are using AI to do the work of entire teams—but going it alone has limits
By Beatrice NolanMay 18, 2026
1 hour ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
16 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
22 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.