• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Confidence game: It takes a leader

By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
By
Patricia Sellers
Patricia Sellers
Down Arrow Button Icon
February 24, 2009, 6:30 PM ET

Are you keeping the faith? Your answer probably depends on whether you have the right leader to look up to.

I’ve been thinking about leadership a lot lately. For one thing, I read on the front page of today’s New York Times that a remarkable portion of America believes in our new president. Sixty-three percent of Americans approve of the way Barack Obama is handling his job, according to a new New York Times/CBS News poll. That high job approval rating includes 88% of Democrats and 44% of Republicans. Who would expect that when, according to the same poll, 64% of Americans are concerned that someone in their household may be out of work in the next 12 months?

We all need faith. It’s human nature. And maybe even people – mainly Republicans – who don’t like Obama’s economic rescue plans are nevertheless forgiving his shortfalls. They want our new president to win. So why not cheer on his perseverance and even follow him?

In the business world, too, people are desperate for strong leadership. Last week in Silicon Valley, I was talking with a well-known business person (who shall remain anonymous) who said that Yahoo’s tough-talking new CEO, Carol Bartz, is exactly the type of leader that company needs right now. Why? Because Yahoo employees lacked clear direction before and so need it now. In fact, any direction will be better than feeling lost and confused.

Indeed, this topic of leadership came up again last evening at a dinner I attended in Manhattan. I met a smart guy named Gary Busacca, who runs Pallino Asset Management in Short Hills, NJ. Once a managing director at Lehman Brothers and later a Citigroup exec, he told me that back in the day when he was training new employees, he talked about the value of personality and perseverance in leadership.

I was flattered when Busacca said that he used my 1996 cover story on Charisma to illustrate the personality of a successful leader. Busacca and I agreed that charisma can get a bad rap – and did after Enron and other corporate scandals. But a leader’s charisma helps enormously today. Obama uses it to his advantage. So do today’s most successful Fortune 500 CEOs. Think of Indra Nooyi at PepsiCo . Jamie Dimon at JP Morgan Chase . A.G. Lafley at Procter and Gamble . Lafley, whom I know well, has a quiet charisma, but he’s a leader who drills a consistent message and people really want to follow.

By the way, Busacca taught those corporate recuits about perseverance by having them read Green Eggs & Ham.

I will not eat them here or there.

I will not eat them anywhere.

I do not eat green eggs and ham.

I do not like them, Sam-I-am.

As you may recall from the Dr. Seuss classic, Sam-I-am tries every means imaginable to persuade his neighbor to eat green eggs and ham. He fails and fails again. Only by unflagging persistence, Sam-I-am gets the neighbor to taste green eggs and ham. Of course, the neighbor finds the dish delicious.

So here’s to our leaders in Washington and across the corporate landscape: Keep trying!

About the Author
By Patricia Sellers
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

rick steves holds american flag
PoliticsTaxes
Travel guru Rick Steves is happy to pay more taxes
By Catherina GioinoApril 3, 2026
6 hours ago
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
InnovationNASA
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
By Marcia Dunn and The Associated PressApril 3, 2026
6 hours ago
Checking a bag on United Airlines now costs $10 more as Iran war sends jet fuel costs up nearly 100% in major hubs
Travel & LeisureAir Travel
Checking a bag on United Airlines now costs $10 more as Iran war sends jet fuel costs up nearly 100% in major hubs
By Rio Yamat and The Associated PressApril 3, 2026
7 hours ago
At least one crew member still missing after Iran shoots down 2 U.S. aircraft while Trump says ‘it’s war’
PoliticsIran
At least one crew member still missing after Iran shoots down 2 U.S. aircraft while Trump says ‘it’s war’
By Sam Mednick, Konstantin Toropin, Seung Min Kim and The Associated PressApril 3, 2026
7 hours ago
man silhouette two computer screens
CybersecurityOnline
Internet Watch Foundation finds 260-fold increase in AI-generated CSAM in just one year, and ‘it’s the tip of the iceberg’
By Catherina GioinoApril 3, 2026
7 hours ago
6 Best Vitamins to Boost Energy (2026): Top Recommendations From Experts
HealthDietary Supplements
6 Best Vitamins to Boost Energy (2026): Top Recommendations From Experts
By Emily PharesApril 3, 2026
9 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
20 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
22 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 2, 2026
Personal Finance
Current price of oil as of April 2, 2026
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.