• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
FinanceTerm Sheet

How smart companies avoid getting burned by wild dollar swings

By
Becky Quick
Becky Quick
Down Arrow Button Icon
By
Becky Quick
Becky Quick
Down Arrow Button Icon
June 16, 2011, 9:00 AM ET

With all the recent turmoil in the global economy, you’d think the chief of any multinational would be reaching for the Pepcid AC right about now. Think again.

Currency markets get all riled up about the Greek debt default rumors — and then rebound! There are concerns about economic declines from Great Britain to Malaysia. Then there’s the chaos in commodities, which are priced in dollars — and the real or imagined impact on money that companies make overseas. With all that turmoil, you might think the chief of any multinational company would be reaching for the Pepcid AC right about now. How the heck do you run a business with all that going on?



But what’s surprising is that execs like Doug Oberhelman, the chief executive of Caterpillar , aren’t fazed. “I’m old,” jokes the youthful 58-year-old chieftain. In other words: He’s seen it all. (He came in, after all, around when the gold standard was abandoned in 1971.) Oberhelman is calm, in large part, because Caterpillar is now a very different company, better prepared to weather currency storms. In the 1970s most of Caterpillar’s production was based in the U.S.  It had just two plants in all of Asia. Today it has about 20 plants in Asia, a dozen in China alone. Almost all that production is sold where it is made, which means currency swings don’t matter nearly as much to Cat’s bottom line. Of course, that also means Cat doesn’t ride high when the dollar is weak. “When I joined Cat, with the dollar weak like this, we would have just printed money around here,” says Oberhelman.

It’s a theme that’s been replicated across corporate America, especially for companies that do business overseas. These businesses have moved their manufacturing plants closer to where they sell their goods, a natural hedge against wild swings in price. They are using innovative measures to reduce their reliance on any one particular commodity to keep from getting hamstrung by a sudden increase in price. And they are buckling down and following long-term game plans instead of reacting to every tick in the commodity markets.

Take PepsiCo , which spends a whopping $18 billion a year on commodities. Commodity prices have become much more volatile over the past five years, so that’s why Hugh Johnston stepped up plans to centralize Pepsi’s commodity purchases since taking over as the company’s chief financial officer some 15 months ago. Under his playbook, roughly 80% of the company’s commodity purchases are hedged, on average, for just nine months out. Those purchases are determined by headquarters a year in advance, and local managers can’t deviate from those plans without specific authority from Johnston. It means Pepsi may not be able to take advantage of drops in commodity prices—but it doesn’t get stung by short-term jumps. And it gives Johnston the ability to forecast what his costs will be for the bulk of the year. “To try to outthink the markets is too difficult, and it’s really not the business we’re in,” he says.

One of the most innovative companies, Procter & Gamble , is relying on good old-fashioned engineering and science to ease its reliance on some commodity markets. In fact, P&G has so much faith in its ability to innovate that it doesn’t bother buying short-term hedging contracts on commodities. “The hedge is only good as long as the instrument lasts,” says Jon Moeller, P&G’s CFO, adding that those derivatives instruments aren’t cheap to purchase either. “So if you’re not dealing with it on an operational level, you’re not dealing with the problem.”

Instead, P&G tries to either eliminate materials from its goods—think condensed Tide detergent that comes in smaller packages—or it plays with chemistry to find substitutes for ingredients that face huge price upswings. Example: new packaging for its Pantene hair products that uses biodegradable cornstarch instead of petrochemical resins. “We can trade off without the consumer being able to notice,” says Bob ­McDonald, P&G’s CEO.

And all those adjustments add up. “Last year we had $2 billion in incremental commodity costs, and we saved our way out of about half of that—$1 billion—so it’s the kind of stuff you have to do,” says McDonald. And with savings like that, it’s exactly the kind of stuff investors will applaud.

About the Author
By Becky Quick
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Best certificates of deposit (CDs) for May 2026
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for May 2026
By Glen Luke FlanaganMay 29, 2026
8 hours ago
Russia warns war costs are ravaging its finances while Ukrainian ‘drone overmatch’ sends Putin’s forces reeling in new phase of combat
PoliticsRussia
Russia warns war costs are ravaging its finances while Ukrainian ‘drone overmatch’ sends Putin’s forces reeling in new phase of combat
By Jason MaMay 29, 2026
9 hours ago
Mid adult real estate agent talking to couple at a house for sale
Real Estatehomebuying
Pandemic relief funds accidentally broke the housing market by helping scammers inflate local home prices nearly 6%, study finds
By Tristan BoveMay 29, 2026
10 hours ago
donald trump
EconomyImmigration
Immigration restrictions don’t boost native workers. They cut economic mobility for generations, study finds
By Jake AngeloMay 29, 2026
10 hours ago
dimon
SuccessGen Z
Jamie Dimon tells Gen Z to ‘learn how to think, learn how to earn respect’ as he describes ‘great meeting’ with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
11 hours ago
The AI arms race in cybersecurity has started. Most companies aren’t ready
Cryptocyber
The AI arms race in cybersecurity has started. Most companies aren’t ready
By Philip MartinMay 29, 2026
11 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
1 day ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
1 day ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.