• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

Attack of the cloud people

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
July 6, 2011, 5:00 AM ET
Add Fortune on Google for similar content.

A cloud is a plume of vapor. Is that really where I want to keep my personal digital treasures?

It being a slow summer workday, I may have been asleep. But there they were, suddenly, three celestial beings hovering over my shoulder, each having descended from one of two rather imposing clouds.

“Go away,” I said. “I’m archiving to my local storage solution.” They all shook their heads with condescension.

“Behold the Microsoft (MSFT) cloud, how it grows,” said the first apparition, a tall, massive, bald gentleman with a friendly demeanor and sharp incisors. “Unlike your hard drive, it has unlimited capacity and neither does it spin. And yet for all that I say unto you, that even Solomon in all his royalty was not arrayed like unto it.”

“But I don’t want to store my stuff in any cloud,” I said. “It makes me nervous.”

“We understand,” said the other two who, in spite of their shimmering auras, seemed like a pair of nerds. “That’s why we’ve designed our cloud to be more Googlicious,” said the one who sounded a bit like Kermit the Frog. “You are not tied to an uninterruptible power source,” muttered the other, who reminded me very slightly of Vladimir Putin.

I’ll admit, I was dubious. I regarded the two clouds that reared up behind each of the entities. One was sequestered behind a large, golden fencing system, beneath a glowing sign that read WELCOME TO THE BILL (FORMERLY PEARLY) GATES. ABANDON YOUR DATA, YE WHO ENTER HERE. The other cloud was smaller and cuter, and seemed to be open in all directions. I could see packs of happy hipsters at play in its comfy, capacious folds.

But when you get right down to it, a cloud is a cloud. They appear puffy and nice and friendly, and you can see bunnies and angels in them if you look hard enough. But those same clouds can turn black in a heartbeat and rain all over your parade. And then? They disappear!

I fondled my six-terabyte remote hard drive, which even then was storing every tidbit of digital humanity I have generated during the past 20 years. It sports an internal mirroring system that protects against the failure of any one disk. Sometimes I sleep with it next to my head.

“Look,” I said. “How do I know I can trust either of your clouds with my 400-page novel, my spreadsheets, and my vacation photographs from Branson, Missouri?”

“Disbeliever!” yelled the tall, bulky dude. “Our cloud is as redundant as you’re going to be in a couple of years!”

“Yes,” I said meekly. “But isn’t it your founder who is constantly giving presentations that crash to audiences of conventioneers?”

“Hey,” he replied, “that was two operating systems ago.”

“And you guys,” I continued, turning to the odd couple. “You’ve done a great job defining the search marketplace. But what if your cloud turns out to be as porous and insufficiently thought out as Google TV?”

“We’re not used to being questioned,” said the first. “I don’t think we like it very much,” said the second.

“We’re going to get you in the end,” said the first. “Your noncorporate e-mail is up in the cloud already, and so is a lot of your financial information, because we’ve got your bank up there with us. Not to mention the funny pictures you send to your kids, and your Facebook page, which, by the way, is really sort of sad. You have only 16 friends!”

I realized these guys knew just about everything about me. I didn’t like that. I pulled out a notepad and wrote: “Note to self. Investigate noncloud alternatives.”

“What’s that?” said Microsoft.

“Dude?” said Google (GOOG).

“It’s a pen and paper,” I said. “Powerful technology, don’t you think?” With that, the three apparitions evaporated into the ether, shrieking.

I’m not kidding myself, though. They’ll be back. They know where I live.

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in blogging

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
21 hours ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
21 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
12 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.