• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

Brian S Hall’s Top 10 reasons iPads are selling like hotcakes

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 10, 2011, 10:27 AM ET
Add Fortune on Google for similar content.

Why, he asks, do Android users prefer Apple’s tablet to the ones that run Google’s OS?



Hall's LinkedIn photo

I’ve never met Brian S Hall and don’t know much about him except that he went to school in Michigan, lives in Madison, Wisc., and has worked as a marketing manager for several firms I’m only vaguely aware of.

But I like the way he thinks, and on his Smartphone Wars Community blog I’ve often found stuff I wished I’d written.

Case in point: His take, in the form of a Top 10 list, on the report last week by Canaccord Genuity’s Michael Walkley that Apple’s (AAPL) iPads are currently selling better than Android tablets to people who bought Android smartphones.

Here, he writes, are the Top 10 reasons why:

1. iOS is a more robust, powerful, intuitive operating system for tablets.

2. Tablets are designed for anytime, anywhere functionality for a complete range of users from toddlers to seniors and Apple’s full control over hardware, software and platform ecosystem ensures a much greater, much better experience for all.

3. Apple’s costs are lower for equivalent hardware, and for manufacturing and sourcing. It is quite obvious to the consumer when comparing tablets within the iPad’s price range that the iPad is a superior device in both build quality and design.

4. The iPad is *strategic* to Apple. Google does not sell hardware, nor software, but your data — to advertisers. Currently, the vast majority of tablets users are engaged in either consuming or creating, not searching. There is little reason for Google to improve upon the tablet fork of Android.

5. iPad is strategic to Apple and therefore Apple has provided appropriate focus, marketing, access, support and promotion of iPad apps. Tablets are not strategic to Google and that is why tablet-optimized apps are buried within the Android Market.

6. Tablets are a new form factor for most people. The Apple Store offers a supportive environment to play and text and inquire about the iPad. For other tablets, they are typically set amongst other gadgets and/or placed alongside competitors and the sales staff may not be terribly helpful. Similarly, since almost no one needs a tablet with 3G, there’s little reason for customers to go to a carrier to sign a 3G contract in exchange for a subsidized tablet.

7. A single screen size, a singular set of specs; this makes building apps for iPad significantly easier than for (the myriad) Android tablets.

8. App monetization. Apple has sold over 25 million iPads. I’m estimating that for each iPad sold, it is actively used by an average of 2 persons, likely both have iTunes accounts. Of that 50 million, nearly all have shown a ready willingness and the ability to pay for iPad apps. Google users demand free.

9. Ecosystem, ecosystem, ecosystem. iOS, iTunes, App Store, Apple Store, iPod, iPhone, iPad, Apple TV, service, support, accessories. It all works better with Apple. It may cost more money, though this is doubtful. Apple marketing may suggest we are all metrosexuals. Steve Jobs very well may be a dick. Apple users may be sheep. But the ecosystem is hands-down a minimum two standard deviations better than anything Google Android can offer. Why wouldn’t you choose that?

10. First-mover advantage.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. launches new strikes on Iran while Tehran mocks Trump’s reversal on charging for Hormuz transits — ‘20% is of course too much. We will be fair’
PoliticsIran
U.S. launches new strikes on Iran while Tehran mocks Trump’s reversal on charging for Hormuz transits — ‘20% is of course too much. We will be fair’
By Jon Gambrell, Konstantin Toropin, Will Weissert and The Associated PressJuly 13, 2026
7 hours ago
Lindsey Graham and Mitch McConnell face each other.
North Americagovernment spending
McConnell’s absence could jeopardize Republicans’ defense spending agenda as the Iran war escalates
By Sasha RogelbergJuly 13, 2026
8 hours ago
Best Recumbent Bikes (2026): Athlete Approved
HealthDietary Supplements
Best Recumbent Bikes (2026): Athlete Approved
By Christina SnyderJuly 13, 2026
10 hours ago
SoFi® vs. College Ave student loans
Personal Financestudent loans and debt
SoFi® vs. College Ave student loans
By Joseph HostetlerJuly 13, 2026
10 hours ago
Jony Ive (left), formerly with Apple and now with OpenAI, standing next to Laurene Powell Jobs, the widow of Apple founder Steve Jobs, at an event in 2022.
AIOpenAI
Stolen laptops, data breaches, secret moles, and recruiting-as-espionage. Here are the wildest claims in Apple’s lawsuit against OpenAI
By Emily ForliniJuly 13, 2026
10 hours ago
SoFi® private student loans review 2026
Personal FinanceLoans
SoFi® private student loans review 2026
By Joseph HostetlerJuly 13, 2026
11 hours ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
11 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.