• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

Should Google take the crazy out of the Internet?

By
Dan Mitchell
Dan Mitchell
Down Arrow Button Icon
By
Dan Mitchell
Dan Mitchell
Down Arrow Button Icon
January 24, 2012, 5:15 PM ET

FORTUNE — There is a lot of garbage and nonsense on the Internet. There will always be a lot of garbage and nonsense on the Internet. And, thanks to our understandable wish to clean up garbage when we see it, there will always be misguided calls to do something about it.

Not that nothing can be done. Google’s (GOOG) algorithms, imperfect as they sometimes are, help keep fraudulent and spammy links out of the upper reaches of search results, for example. But what about “dangerous” ideas, or those that are just wrongheaded, nutty or insulting?

Evgeny Morozov (his Twitter bio: “There are idiots. Look around.”) believes that Google and other search engines should slap warning labels on links to such ideas. The Internet has evolved, he laments at Slate, “with no or little quality control.” This has yielded some good outcomes, like Wikipedia and Twitter. “But it has also spawned thousands of sites that undermine scientific consensus, overturn well-established facts, and promote conspiracy theories.”

It’s not clear that any facts have actually been overturned, but I’ll give Morozov a bit of rhetorical leeway on that one. His problem is with the nuts: 911 Truthers; people who believe, despite overwhelming scientific evidence to the contrary, that vaccines cause autism; disbelievers in evolution, global-warming deniers, and the like.

Except, when are they “the like?” This is where Morozov’s proposal falls apart. The Truthers are pretty clearly misguided, as are the anti-vaccine people. And, yes, most of the global-warming deniers. Global warming (“climate disruption” is a better term) is clearly real. But does that mean we should lump all critics of the current scientific consensus together, and together with 911 Truthers and Holocaust deniers? Like many truths, the truth of climate disruption is complex. There is consensus among legitimate scientists that it’s happening, but that consensus isn’t total. There are plenty of valid disagreements over the severity of the problem and the potential negative consequences of it, and even more over what, if anything, should be done about it. Some of the critics who point out or exploit these disparities are labeled “deniers,” whether or not the appellation actually fits. Sometimes it doesn’t.

How is Google supposed to go about making such fine distinctions? And on a more basic level, since when is Google supposed to be in the business of deciding what is truth and what isn’t? Even if it were technically possible, it’s not Google’s place to tell us that we shouldn’t take seriously Jenny McCarthy and her anti-vaccine army, any more than it is Google’s place to decide which sites are and are not engaged in digital piracy (again, it’s not always clear).

Morozov writes that by flagging questionable links, Google would be advising users to “exercise caution and check a previously generated list of authoritative resources before making up their minds.”

But those sources are right there, in the Google results, along with links to all the nutty stuff. People can choose to believe either the lone blogger with the garish Web site, or the experts who know what they’re talking about. It’s hard to envision the person who might be given to believing in conspiracy theories being persuaded to conduct further study by a Google “red flag.”

Google does do filtering — of the above-mentioned fraud and spam, as well as of porn (in the latter case, the user decides whether to apply the filter). It is able to push some of the bad stuff lower in the search rankings, making more room on top for the good stuff. It does this largely through the collective wisdom of the Internet itself — what gets linked to the most, for instance. But that’s far different from deciding what is and what is not a “dangerous” or “wrongheaded” idea and what is a “legitimate” one. Google tries as hard as it can to represent the Internet as it is, not the Internet as Evgeny Morozov thinks it should be.

About the Author
By Dan Mitchell
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
EnergyOil
Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
By Jason MaMay 17, 2026
3 hours ago
CDC to escalate Ebola response after WHO declares emergency
HealthHealth
CDC to escalate Ebola response after WHO declares emergency
By Jessica Nix and BloombergMay 17, 2026
4 hours ago
Four crew members ejected safely after two Navy jets collide and crash during air show in Idaho
North AmericaMilitary
Four crew members ejected safely after two Navy jets collide and crash during air show in Idaho
By The Associated PressMay 17, 2026
6 hours ago
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
EconomyFederal Reserve
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
By Jordan Fitzgerald, Sam Kim and BloombergMay 17, 2026
6 hours ago
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
Economysupply chains
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
By Jason MaMay 17, 2026
7 hours ago
U.S. says China to buy $17 billion of agricultural goods annually
EconomyChina
U.S. says China to buy $17 billion of agricultural goods annually
By Yash Roy and BloombergMay 17, 2026
9 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
10 hours ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
16 hours ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.