If Apple was more like Samsung

FORTUNE — Samsung reported some pretty spectacular earnings earlier this week, driven in part by the success of handsets like the Galaxy S II. A recent New York Times report suggests the company moved 215 million smartphones last year. Apple (AAPL), with 135 million, sold significantly less.

There’s a reason for that. While Apple released one new iPhone last year, Samsung let loose a whopping
37 different phone variations
. (For those keeping score, HTC released 18, Nokia introduced nine, and LG launched 24.) Certainly good hardware design played a role in Samsung’s healthy sales. But it also didn’t hurt that the company flooded the market.

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Which begs the question: What would a world with 37 new and different iPhone models look like? Something like this: