• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Google Android’s enterprise problem

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
May 17, 2013, 9:23 AM ET

FORTUNE — This week’s Google I/O conference in San Francisco was disappointingly light on Android news. And it was especially light on new, enterprise-friendly features for Android devices. Instead, it showed improvements aimed at consumers and education institutions. But while Google may not seem focused on making its mobile operating system more attractive to IT departments, other companies are stepping in to fill the void.

Android devices have majority market share worldwide, but when it comes to the workplace, Apple’s (AAPL) iPhones and iPads still rule. That’s at least partly due to security and manageability concerns (not to mention the fragmentation, or many different flavors) of Google (GOOG) devices. According to a recent report from McAfee, an Intel (INTC) company, 97% of malware detected on mobile devices were designed to attack Android.

Aside from some incremental improvements, Google hasn’t gotten serious about fixing the vulnerabilities in its app store and making its open-source OS more friendly to corporate buyers. Meanwhile, Samsung — the top seller of devices that run on Android — has stepped up and added enterprise-ready security features in its own version of the operating system. There’s Samsung Safe for Enterprise (SAFE), which provides management tools for IT departments to control and secure devices, and KNOX, which separates users’ personal and work data. Not surprisingly, Samsung devices are the only Android phones with a somewhat significant — though still minor — presence in the workplace.

MORE: Blackberry is about to give away its last advantage

Earlier this week, VMware (VMW) launched yet another tool for managing Android phones. The new software lets IT administrators set passwords and approve applications

And then there’s BlackBerry (BBRY). At its own conference, which also took place this week, the once-leading smartphone maker unveiled an updated version of the BlackBerry Enterprise Service that extends its security features to Android (and Apple’s iOS) devices. BlackBerry says this new solution would secure email, calendar, contacts, tasks, memos, browsing, and document editing for rival platforms. It would also allow customers to “app wrap, ” separating between corporate applications and personal content and eliminate the need to log in to a virtual private network (VPN) in order to securely transmit or receive data.

“Extending BlackBerry security, device, and application management to iOS and Android frees our customers from the need to invest in multiple device management technologies, giving them an easy and cost-effective upgrade path to a solution that supports their entire mobile environment globally,” David Smith, EVP of enterprise mobile computing at BlackBerry said in a release.

Extending to new platforms is a good plan for BlackBerry, whose flailing OS is behind iOS, Android, and now, even Microsoft’s (MSFT) Windows Phone. Google’s OS leads the pack with about 75% of smartphones shipped in the first quarter of this year, according to a recent report from research firm IDC. But even with a whopping 900 million Android device activations to date, Google needs all the help it can get when it comes to the enterprise — even if it comes from a flailing rival like BlackBerry.

[cnnmoney-video vid=/video/technology/enterprise/2013/05/15/f-google-io-wrap.fortune]

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

trump
Economynational debt
Trump wants to add nearly $7 trillion to the $39 trillion national debt with his new military budget, watchdog warns
By Nick LichtenbergApril 2, 2026
7 hours ago
paul krugman
EconomyIran
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Jake AngeloApril 2, 2026
8 hours ago
messi
CommentaryFlorida
Apollo and FC Barcelona just proved legacy markets are losing their grip on business
By Mike SimasApril 2, 2026
8 hours ago
Image showing multiple computer screens with code.
CybersecuritySecurity
Mercor, a $10 billion AI startup that works with companies including OpenAI and Anthropic, confirms major data breach
By Beatrice NolanApril 2, 2026
8 hours ago
picture of the word "solana"
CryptoCryptocurrency
Latest crypto hack sees thieves make off with $280 million from Solana DeFi platform Drift
By Carlos GarciaApril 2, 2026
9 hours ago
kroenke
CommentarySoccer
Why American billionaires are abandoning Wall Street for English soccer clubs
By Andrés MartinezApril 2, 2026
9 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
20 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
20 hours ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
12 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.