• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

Apple’s Cyber Monday: What the analysts are saying – update

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 2, 2013, 8:36 AM ET
Add Fortune on Google for similar content.

FORTUNE — Some Apple (AAPL) analysts didn’t wait for stores to open on Cyber Monday before weighing in on early reports that iPad sales were leading the 2013 holiday buying frenzy.

Here’s what we’ve seen so far. More as they come in.

  • After spot-checking Black Friday weekend sales, Deutsche Bank’s Chris Whitmore raised his price target to $625 from $575. “We have become significantly more confident in our near-term estimates for Apple,” he writes. Specifically, he’s looking for China Mobile (CHL) to start selling iPhones to its 940 million customers and for Apple to move up what he calls the “product ASP stack” (i.e. into higher-priced devices) with a larger screen sized iPhone 6 (4.8” & 5.5”) and a bigger “iPad Pro” (13”).
  • Piper Jaffray’s Gene Munster was counting heads and tweets over the weekend. In a Twitter analysis of 90,000 messages, he reports, the Pad was the most mentioned product on #BlackFriday and the iPhone for #CyberMonday. During the four hours Munster spent at the Mall of America Apple Store, traffic was up 9% over last year. Interest in the iPad Mini Retina was “better than expected,” Munster writes, and supplies of the device tight. He expects his December quarter sales estimate of 24.5 million iPads may be “conservative” (i.e. too low). Munster’s price target stands at $767.
  • Not to be outdone, Global Equities Research’s Trip Chowdhry raised his price target to a Street-high $800 after visiting nine Apple Stores and five Targets and talking to “no less than 300 people.” His report from Apple Stores has the richest detail of all:

o iPad Air 128GB and iPad Mini Retina 128GB were the most popular devices
o Wi-Fi versions of iPad were out-selling Carrier versions by 3:1
o Customers chose higher memory of 128GB, as most of the customers we spoke to, said “We used to store only music before, now we store HD movies also”
o White Color iPads were preferred by females, while Space Grey iPads were preferred by males
o All the customers opted for Apple Smart Cover, with about 20% opting for leather cover
o We could not observe any significant trends among the sales of the other various iPads
o iPhone 5S sales closely followed overall iPad Sales (all version).
o iPhone 5S on AT&T continues to remain very popular, followed by Verizon, followed by Unlocked iPhone5S and then Sprint

  • Cantor Fitzgerald’s Brian White, whose $777 price target Chowdhry just leapfrogged, reports on the Consumer Federation Association’s report Sunday that consumer electronics at 35% was the second-most shopped for category over the weekend after clothing (66%), and that within the electronics category, the tablet was the most purchased item (39%). “We believe,” he writes, “this increased tablet appetite is a clear positive for Apple with the recently introduced iPad Air and iPad mini with Retina Display, combined with the discounted first-generation iPad mini.”
  • Jefferies’ Peter Misek writes: “Anecdotal reports from web traffic tracking firms indicate iPad Air and iPhone 5S are tracking better than previous launches. For example, Fiksu notes that iPhone 5s usage is tracking higher than the iPhone 5 at this time after launch. Also, the iPad Air is tracking much higher than the iPad 4 and iPad mini. InfoScout estimates that Apple products constitute 22% of Target’s Black Friday sales and that 6% of Walmart’s sales were the iPad mini.” Misek’s price target stands at $600.
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Apple’s next CEO will oversee a $4 trillion tech giant, but isn’t on LinkedIn. Can today’s leaders still skip social media?
C-Suitechief executive officer (CEO)
Apple’s next CEO will oversee a $4 trillion tech giant, but isn’t on LinkedIn. Can today’s leaders still skip social media?
By Rachel VentrescaJuly 5, 2026
38 minutes ago
Despite return-to-office-crackdowns, remote work is alive and well as the rate has barely changed over the last two years
Successremote work
Despite return-to-office-crackdowns, remote work is alive and well as the rate has barely changed over the last two years
By Marco Quiroz-GutierrezJuly 5, 2026
1 hour ago
werzyn
AIEntrepreneurship
The CEO using AI to double revenue with 1,000 fewer hires: ‘Nobody’s going to replace the last mile’
By Nick LichtenbergJuly 5, 2026
2 hours ago
He used to work 90-hour weeks and lost ‘years’ of his life. Now the US Polo Assn. CEO clocks off at 5:30 p.m. and won’t text his team on weekends 
SuccessDay in the Life of a CEO
He used to work 90-hour weeks and lost ‘years’ of his life. Now the US Polo Assn. CEO clocks off at 5:30 p.m. and won’t text his team on weekends 
By Orianna Rosa RoyleJuly 5, 2026
2 hours ago
a
EconomyU.S. economy
America’s entrepreneurial boom begins long before venture capital
By Anthony HernandezJuly 5, 2026
3 hours ago
David Senra poses in a black shirt in front of bookshelves
Startups & VentureMedia
How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to
By Lily Mae LazarusJuly 5, 2026
3 hours ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
Success
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.