• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

The homeowner’s guide to solar power

By
David Whitford
David Whitford
and
Peter Elkind
Peter Elkind
Down Arrow Button Icon
By
David Whitford
David Whitford
and
Peter Elkind
Peter Elkind
Down Arrow Button Icon
January 10, 2014, 3:17 PM ET
The author’s home, in Massachusetts.

FORTUNE — American homeowners added more solar power generating capacity during the third quarter of 2013 than ever before, according to the Solar Energy Industries Association: 186 megawatts, up nearly 50% year over year. A tiny part of that — 0.002% — was recently installed on the gently sloping, south-facing roof over my kitchen in suburban Boston.

Mine is a 15-panel, 3.75 kilowatt system, designed to replace about 80% of what my family would normally draw from the grid. If it produces as promised for at least 25 years, we’ll cut our household carbon footprint by 62 tons and save $25,000 in utility bills. Total upfront cost: $12,951. Payback period, thanks to a ridiculously attractive package of state and federal incentives: less than five years. I know, why would anyone not?

I love my new power plant. Because I can, I monitor it compulsively, on my laptop and on my phone. At this moment, for instance — 11:45 AM on a bright, bitter-cold January day — my roof is generating 2.51 kilowatts of electricity. Since the dog is the only one at home, I’m pretty sure my meter is running backwards. That warms me.

MORE; Q&A with Susan Hunt Stevens, founder and CEO, Practically Green

That said, I’ve learned a few things over the past several months that I probably should have known going in. Nothing that would have changed my mind, but still. Herewith, my surprises:

The hassles

The incentives are generous, to be sure, but harvesting them all takes vigilance, effort, and time. This year I’m anticipating a 30% tax credit from the feds worth about $3,800, plus another $1,000 from the Commonwealth of Massachusetts. Alas, I won’t see that money until tax time, which in my case, as a habitual extension-filer, may not be until late summer.

Those are one-time offers. Most of the payback will come in slow drips over several years from the sale of Solar Renewable Energy Certificates, known as SRECs (pronounced S-RECs). Electricity producers buy them from solar producers like me to meet their solar generation requirements. Once a quarter, I have a 10-day window in which to take an eyeball reading of the meter in my basement and report the number of kilowatt hours I’ve produced to my SREC broker. (I could have paid extra for automatic reporting; that might have been a good idea.) The price I get for the SRECs is determined by the market, which in Massachusetts happens to be a bit soft just now, thanks to the flood of new installations. Happily, the state runs an SREC clearinghouse that guarantees me a minimum price for the next 10 years. That sale occurs once a year, also in summer. Bottom line: I stand to generate a total of about $10,000 over the next decade, but it will take until 2024 to collect the full amount.

The grid

When Hurricane Sandy blew through Boston in the fall of 2012, and many of my neighbors lost power for days, I had a happy vision of my own solar future. As long as the sun rose on the morning after, I figured, I’d be up and running.

Not so. My setup, like virtually all home systems, is designed to shut off automatically when the grid goes down. That made no sense to me at first, but I get it now. Power flows both ways. If all the solar houses in town were feeding an otherwise disabled grid, there would be no way for workers to safely repair downed transmission lines.

MORE: Why San Francisco’s tech shuttles should pay

It’s not impossible to fix, just complicated and expensive. You’d need a surefire way to store power (batteries, lots of them) or make power (a generator) whenever you’re not making any with solar, which where I live is most of the time. In the dead of winter, even on sunny days my system wakes up around 8:00 A.M. and goes to bed around 4:00 P.M. David Crane, CEO of NRG Energy (NRG), tells me that eventually his company will offer an affordable solar/natural gas generator combo package suitable for the residential market, providing true independence. But not yet.

The vagaries of weather

Boston has an average of 2,634 sunny hours per year, according to the National Climactic Data Center. Not in the same league with Phoenix (3,872) or Las Vegas (3,825), certainly, but not as bad as you might think. Columbus, Ohio has only 2,183; Houston, 2,578. But what Boston gets a lot of that Houston doesn’t is snow, and when we get a storm like the one that arrived the week before Christmas — heavy snow topped with an icy frosting that sticks to the roof for days — my system stops producing.

Living where I do, I expect to shovel the driveway and the walk; I never imagined I’d be thinking about shoveling the roof.

About the Authors
By David Whitford
See full bioRight Arrow Button Icon
By Peter Elkind
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
EnergyOil
Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
By Jason MaMay 17, 2026
3 hours ago
CDC to escalate Ebola response after WHO declares emergency
HealthHealth
CDC to escalate Ebola response after WHO declares emergency
By Jessica Nix and BloombergMay 17, 2026
4 hours ago
Four crew members ejected safely after two Navy jets collide and crash during air show in Idaho
North AmericaMilitary
Four crew members ejected safely after two Navy jets collide and crash during air show in Idaho
By The Associated PressMay 17, 2026
5 hours ago
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
EconomyFederal Reserve
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
By Jordan Fitzgerald, Sam Kim and BloombergMay 17, 2026
6 hours ago
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
Economysupply chains
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
By Jason MaMay 17, 2026
6 hours ago
U.S. says China to buy $17 billion of agricultural goods annually
EconomyChina
U.S. says China to buy $17 billion of agricultural goods annually
By Yash Roy and BloombergMay 17, 2026
8 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
9 hours ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.