• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

Yahoo sued over Buffett’s billion-dollar basketball bet

By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
February 3, 2014, 9:53 PM ET

FORTUNE — Warren Buffett may have gotten an assist in coming up with his billion-dollar basketball bet.

In mid-January, Quicken Loans, along with Warren Buffett, announced it would pay $1 billion to anyone who could correctly pick all of the winners in the NCAA men’s basketball tournament — 67 games in all. Yahoo, though, appears to have had the same idea, perhaps first.

According to a lawsuit filed on Friday, late last year, Yahoo (YHOO) signed a deal with Dallas-based sweepstakes company SCA Promotions to run an NCAA contest. The prize for that contest was also $1 billion for a perfect bracket. Quicken and Buffett beat Yahoo to the punch, announcing their contest first. Days later, according to the suit, Yahoo decided to cancel its own contest. But the sweepstakes company running Yahoo’s contest says it is nonetheless still owed $4.4 million by the Internet giant. SCA sued Yahoo. Berkshire and Buffett are not named in the suit.

INVESTING: Forever Stamps: An investment that can’t be licked

Fortune.com and others have reported that Buffett hatched the idea of hosting a NCAA tournament contest with a prize on a tour of Detroit with Quicken’s CEO Dan Gilbert. Buffett has said the idea for the contest was his, but Gilbert quickly signed on. Quicken is sponsoring the contest, but it bought an insurance contract from Buffett’s Berkshire Hathaway (BRKA), meaning the insurance giant is actually on the hook if someone were to win the $1 billion payout, which is unlikely.

Fortune.com has also previously reported that Buffett first went to Yahoo with the idea, but was rebuffed. The lawsuit calls into question whether Buffett really had the idea first. It also sheds some light on what Quicken might have paid Berkshire to insure the $1 billion bet, which has not been disclosed.

Berkshire did not return an e-mail requesting comment. Yahoo declined to comment. SCA referred to its lawyer for comment. “Yahoo’s position is that the idea did not come from Warren Buffett,” says Jeffrey Tillotson, who declined to comment further.

According to a source with knowledge of the suit, Yahoo first went with the idea of the contest and a billion-dollar prize to SCA last year. SCA then turned to Berkshire to try to purchase an insurance contract to protect it from having to pay out $1 billion. According to the source, SCA and Berkshire couldn’t agree on a price. Berkshire wanted more than SCA was willing to pay. (A side note: SCA Promotions president and founder Bob Hamman is an avid bridge player, as is Buffett, and the two have known each other for years, though it’s not clear how well.) Instead, SCA found another insurance company to cover the prize and signed a deal with Yahoo in late December, charging the Internet company $11 million to run the contest.

SCA says Yahoo had the right to cancel the contest, but that, according to the contract, it still owes SCA half the fee. Yahoo has already paid SCA $1.1 million, which Yahoo has asked for back. SCA is seeking the remaining $4.4 million.

MORE:
Microsoft names Satya Nadella as CEO

A number of people have speculated on what Buffett might have charged Quicken to insure the $1 billion bet. The odds of randomly picking all the games of the NCAA tournament are 1 in 9.2 quintillion. That suggests that the price of the insurance should be around $0.01, because insuring against something with very small odds of happening should be relatively cheap. Others have put the likely price at around $1 million.

But the aborted Yahoo contest suggests that Berkshire was looking for a lot more than that, perhaps in the eight-figure area. It is possible Buffett did the deal with Quicken instead of Yahoo because Quicken was willing to pay a higher price for the insurance. Someone with knowledge of college basketball would have a much better shot of predicting all the games, though it is still a pretty long shot. Perhaps one in 1 billion. Buffett told Fortune he would put the odds at 20 million- to 50 million-to-one, which could be why he was seeking a higher price than others thought.

Still, it would be hard for Yahoo to claim Buffett stole its idea. Last year, Fox News offered $1 million for a perfect tournament bracket. Yahoo has offered prizes for the NCAA tournament in the past as well, as has ESPN. And Buffett has insured billion-dollar bets before. Back in 2000, Berkshire insured a contest for Grab.com that would have paid $1 billion to anyone who correctly predicted seven numbers between one and 77 that were later picked at random. No one won, which could be what inspired Buffett to try it again.

Update: An earlier version of this story said the winning numbers in the Grab.com contest that Berkshire insured were picked by a monkey. In fact, the numbers in that contest were picked by Grab.com, an Internet lottery company. Berkshire did insure a contest where the winning 6-digit number was determined by a dice-rolling monkey. That was for Pepsi and in 2003. That contest also had a potential top prize of $1 billion, which no one collected.

About the Author
By Stephen Gandel
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

monet
CybersecuritySocial Media
6.7 million people thought they were ripping apart an AI-generated Monet painting. But it was real
By Nick LichtenbergMay 18, 2026
17 minutes ago
President Donald Trump speaks to the media aboard Air Force One on May 15, 2026.
EconomyDonald Trump
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
By Eva RoytburgMay 18, 2026
41 minutes ago
PARIS, FRANCE - JUNE 16: Chief Executive Officer of SpaceX and Tesla and owner of Twitter, Elon Musk attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre on June 16, 2023 in Paris, France. Elon Musk is visiting Paris for the VivaTech show where he gives a conference in front of 4,000 technology enthusiasts. He also took the opportunity to meet Bernard Arnaud, CEO of LVMH and the French President. Emmanuel Macron, who has already met Elon Musk twice in recent months, hopes to convince him to set up a Tesla battery factory in France, his pioneer company in electric cars. (Photo by Chesnot/Getty Images)
AIOpenAI
Jury rules against Elon Musk in $150 billion lawsuit against OpenAI and Sam Altman
By Sharon GoldmanMay 18, 2026
49 minutes ago
Ryanair’s CFO says the airline has plans for an ‘armageddon situation’ as the jet fuel crisis threatens weaker European airlines this winter
EnergyAirline industry
Ryanair’s CFO says the airline has plans for an ‘armageddon situation’ as the jet fuel crisis threatens weaker European airlines this winter
By Marco Quiroz-GutierrezMay 18, 2026
50 minutes ago
broker
Investingbubble
AI is eating the market and Wall Street strategists have bubble brain as they debate: are we in 1997 or 1999?
By Nick LichtenbergMay 18, 2026
2 hours ago
Donald Trump smiles
LawDonald Trump
Trump creates $1.7 billion ‘Anti-Weaponization Fund’ to compensate allies as part of his IRS lawsuit settlement
By Fatima Hussein, Eric Tucker, Alanna Durkin Richer and The Associated PressMay 18, 2026
2 hours ago

Most Popular

The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
1 day ago
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago
Gen X is the most indebted generation in America. Their employers can fix that
Commentary
Gen X is the most indebted generation in America. Their employers can fix that
By Mary MorelandMay 17, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.