• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Logged In

Web browsers aren’t fun anymore

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
May 30, 2014, 4:29 PM ET

Many years ago, when I first getting acclimated to the Internet, I only used the browsers included with the operating system. I had no idea of the world that existed outside of Internet Explorer besides the random dabbling with Netscape.

Then along came Firefox, my gateway browser. “Download it!” a trusted friend advised me. So I did. And I never looked back at Safari or Internet Explorer. It was the best browser. Then when Google first launched Chrome, I installed it, only to scoff at its look and minimalist feature set.

As time passed, Apple (AAPL) and Google (GOOG) began releasing meaningful updates to Safari and Chrome. Mozilla’s Firefox started falling behind. Not just in terms of looks, mind you, but in terms of features. It felt slower. It lacked a synchronizing mechanism for other desktop computers and mobile devices. Most of all, it flat out looked ugly, even with all of its customization options and themes. So I jumped ship, and quickly took to scoffing at those who still used Firefox. (I know, I know. I’m a fair-weather fan.)

In the last couple of years since that fateful jump, I have split my usage between Chrome and Safari. I probably opened Firefox a total of five times, and those instances were usually reserved for trying to verify or dispel an issue I was seeing in another web browser.

On April 29, Mozilla released Firefox 29. The long-overdue update brought a new look to the browser that so clearly draws inspiration from Chrome that devout Firefox users took to the MozillaZine support forums to voice unpleasant opinions. In use, I found the redesign to be effective. A new settings menu presents easily identifiable icons, which make it easy to quickly find and select the settings category you’d like to view. The ability to quickly bookmark a page by clicking on a star icon is easier to use than the old option, which demanded that you name and organize the bookmark.

It doesn’t work with all websites, either. This problem is, of course, a tricky one to solve — it’s partly the responsibility of the website-builder to build to standards; it’s partly the responsibility of the browser-maker to adhere to them — and in no way unique to Firefox. But it makes me wonder why, in 2014, we still haven’t moved past the need to completely tailor websites to fit requirements of individual web browsers.

I digress. But that brings me to a major point about today’s browsers: They’re mostly the same. Today’s crop of browsers are so similar that the marginal differences between them are what can sway a user one way or another toward adoption.

Safari, for example, does not allow for tabs to be pinned; Chrome and Firefox do. Pinning a tab may not seem like a huge deal, but for those people who regularly have 20 or 30 tabs open and need to quickly identify what can be closed, the capability can be crucial — and a deciding factor.

Similarly, Firefox, Chrome, Internet Explorer, and Safari all offer some form of personal data synchronization: bookmarks, open tabs, system preferences. But not all browsers are available on all operating systems — especially for mobile devices — allowing the final experience to vary widely among them. In the case of Firefox, Mozilla refuses to release an iOS app, so its support list for mobile devices begins and ends with Google Android devices. (Mozilla is working on Firefox OS, a platform for mobile devices, but it’s not widely available.)

It is possible that I’m overstating how important these small features are: How much time they save, how much frustration they cause. But I don’t think I am. When web browsers nearly have feature parity, the importance of minor features is amplified. For a piece of software you use for hours each day, it’s even more conspicuous.

Should you download Firefox? There is little reason not to give it a try. But you may soon find that, like checkout lines at a busy supermarket, hopping between browsers is a fool’s errand. I’ve come to terms with the fact that I’m sticking with Chrome, even if it no longer has a clear lead among web browsers. Whatever your browser, you may find the same, too.

“Logged In” is Fortune’s personal technology column, written by Jason Cipriani. Read it on Fortune.com each Tuesday.

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

elon
CommentarySpaceX
The SpaceX IPO is great — but it won’t deliver 100x returns 
By Jeffrey StewartApril 1, 2026
2 hours ago
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
AsiaAustralia
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
By Nicholas GordonApril 1, 2026
4 hours ago
Trump at a podium
PoliticsIran
Trump will address the nation about the Iran war on Wednesday. Here’s what to expect
By Eva RoytburgApril 1, 2026
5 hours ago
A SpaceX Falcon 9 rocket is displayed outside a Space Exploration Technologies Corp. facility in Hawthorne, California.
Startups & VentureElon Musk
SpaceX has filed confidentially for IPO ahead of AI rivals
By Bailey Lipschultz, Edward Ludlow and BloombergApril 1, 2026
5 hours ago
cancer
HealthCancer
Cancer’s grim calculus for the young: their insurance status can determine how long they survive
By Rhonda Winegar, Tara Martin, Zhaoli Liu and The ConversationApril 1, 2026
5 hours ago
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
CybersecurityYouTube
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
By Catherina GioinoApril 1, 2026
5 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
C-Suite
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.