• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brainstorm Tech

An Instagram artist finds her visual voice

By
Akosua Nyantakyi
Akosua Nyantakyi
Down Arrow Button Icon
By
Akosua Nyantakyi
Akosua Nyantakyi
Down Arrow Button Icon
July 9, 2014, 12:00 PM ET
Selfie of Shantell Martin, @shantell_martin
Selfie of Shantell Martin, @shantell_martin@shantell_martin

For more read Jessi Hempel’s feature story Instagram is ready to take its shot.

Growing up was kind of tough. I grew up in a predominantly white, working-class area, and I was tan with an Afro. Drawing was something I initially did as an escape, to deal with issues that I had as a kid.

Instagram posting of Shantell Martin art work. @zorinaprice@zorinaprice

I went to an art school in London. In 2003 I moved to Japan to teach English. I lasted seven months and then I quit. I made friends and I started to draw. A friend asked if I could do some drawing at one of his events. Around 2004 I did my first gig. There was an avant-garde Japanese noise band playing, and I drew to their music. That’s when I realized I’m a performer because I love drawing in real time with an audience, not knowing what’s going to happen. I started doing this at clubs. I used my laptop connected to a drawing tablet and some simple software. I projected it. At the time, I called it Live Club Illustration, and it became extremely popular in Japan.

Instagram posting of Shantell Martin art work. @INSTAGRAM@INSTAGRAM

In 2008 I came to New York. I naively thought that my career would transition here. Things didn’t fall in my lap as I thought they would. I realized I would have to create my own opportunities by using what I had access to. I started to do my own events. I’d call up friends [and ask for spaces if they had them]. I started to pick up pens again. I can draw in a performance way so people can come and watch me. It’s important that the audience is a part of the work.

Instagram posting of Shantell Martin art work. @iamreggieblack@iamreggieblack

I started Instagram later than most people. I don’t have any traditional photography experience, but I like taking pictures. There are definitely Instagram moments in my work. When I’m working, a part of me says, “That’s a really great Instagram moment.” I try to post once or twice a day.

Instagram connects people and builds communities. You’re starting to see working relationships happening because of people who are aware of one another’s work from Instagram.

Instagram posting of Shantell Martin. @MOCADA_MUSEUM@MOCADA_MUSEUM

I have shows and events. I get hit up a lot by people who say, “I discovered you on Instagram and I like your work.” Then they’ll have a pitch or job for me. I’ve met a couple big clients through Instagram.

ADVICE: Your Instagram is a reflection of you. It’s important for your personality and interests to come through. If you let that shine through, other people will be interested.    

More as-told-to and video profiles of successful Instagrammers:
Joel Strong: Adding Leonardo DiCaprio to every party
Anthony Danielle: How a hobby became highly profitable
Ali Jardine: From stay-at-home mom, to full-time Instagrammer
Dave Krugman: Bringing art outside of The Met

About the Author
By Akosua Nyantakyi
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

What it takes to retire comfortably in America: Nearly $1.5 million, Northwestern Mutual says
Personal FinanceRetirement
What it takes to retire comfortably in America: Nearly $1.5 million, Northwestern Mutual says
By Sydney LakeApril 3, 2026
1 hour ago
Cyprus and Ireland top list of best places to retire—as boomers are forced to ‘unretire’, the only real solution is to move abroad
SuccessRetirement
Cyprus and Ireland top list of best places to retire—as boomers are forced to ‘unretire’, the only real solution is to move abroad
By Orianna Rosa RoyleApril 3, 2026
1 hour ago
Mortgage rates today, April 3, 2026
Personal Financemortgages
Mortgage rates today, April 3, 2026
By Glen Luke FlanaganApril 3, 2026
1 hour ago
Current refi mortgage rates report for April 3, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for April 3, 2026
By Glen Luke FlanaganApril 3, 2026
1 hour ago
Current ARM mortgage rates report for April 3, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for April 3, 2026
By Glen Luke FlanaganApril 3, 2026
1 hour ago
Ed Bastion, wearing a suit and glasses, speak and points with one finger to his left.
C-SuiteFortune 500: Titans and Disruptors of Industry
How Delta CEO Ed Bastian built a massive partnership with American Express that now generates over 10% of the airline’s revenue
By Sasha RogelbergApril 3, 2026
1 hour ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
17 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago
Current price of oil as of April 2, 2026
Personal Finance
Current price of oil as of April 2, 2026
By Fortune EditorsApril 2, 2026
18 hours ago
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
Economy
Paul Krugman smacks down Trump speech with argument that $4 gas is ‘less than half’ of the Hormuz hit. Here’s what he’s talking about
By Fortune EditorsApril 2, 2026
12 hours ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.