Having dominated English football under coach Sir Alex Ferguson for the last 20 years–a period in which they won the UEFA Champions League twice–Man U slumped to their worst league position in 25 years last season under Ferguson’s successor, David Moyes. That meant they failed to qualify for either the Champions League or the lower-profile Europa League.

The success of Ferguson’s final season, coupled with improved sponsorship and TV deals, meant that the 2013-4 fiscal year was in fact a record for the club. Revenue rose to a record 433 million pounds ($698 million) and net profit to 130 million pounds. The club expects revenue to fall by around 40 million pounds and profit to fall by 35-40 million pounds this year.

Moyes was sacked toward the end of last season and replaced in the close season by the internationally successful Dutch coach Louis van Gaal.

However, the club has failed to win any of its first three league games this season, highlighting the need for a wholesale revamp of the playing squad.

Van Gaal has already spent all of last year’s profit and more to bring in new players, including Colombian striker Radamel Falcao from AS Monaco and Argentina’s Angel di Maria from Real Madrid–the latter costing a new U.K. record of 59.7 million pounds.

Neither player has yet made his debut, having been signed just before the end of the transfer window last week. Somewhat awkwardly for van Gaal, Danny Welbeck, a striker he offloaded to London-based rivals Arsenal last week, immediately scored twice for England in a European Championship qualifier on Monday night.

“With Louis van Gaal at the helm as manager, and the recent signing of some of the world’s leading players to further strengthen our squad, we are very excited about the future and believe it’s the start of a new chapter in the club’s history,” executive vice-chairman Ed Woodward said in a statement.