• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Urban Outfitters

Urban Outfitters’ Kent State sweatshirt and 7 other controversial clothes

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
September 15, 2014, 5:39 PM ET
Shoppers are pictured outside a Urban Outfitters store in Pasadena
Shoppers are pictured outside a Urban Outfitters store in Pasadena, California August 19, 2013. Urban Outfitters Inc's quarterly profit beat market estimates as its on-fashion teen apparel drew shoppers to its stores despite fewer discounts. REUTERS/Mario Anzuoni (UNITED STATES - Tags: BUSINESS LOGO) - RTX12R8VPhotograph by Mario Anzuoni — Reuters
Add Fortune on Google for similar content.

Urban Outfitters added to its wardrobe of controversial clothes on Monday by introducing a seemingly blood-stained Kent State University sweatshirt that the retailer soon removed from its Web site.

Of course, in 1970, the Ohio National Guard killed four anti-Vietnam war protesters at Kent State University.

The public reacted fiercely to the salmon-colored $129 sweatshirt, which was splattered with faux blood spots, by accusing Urban Outfitters of stupidity and poor taste. Kent State, where the pain over the shootings runs particularly deep, said: “May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever. We take great offense to a company using our pain for the publicity and profit.”

Urban Outfitters quickly withdrew the item from sale – only one had been sold, the company said – and apologized.

“It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such,” Urban Outfitters said in a statement.

Fortune looked at Urban Outfitters and other retailers that have been accused of poor taste in the past for their clothing. Racism, anti-Semitism and mocking the mentally ill are just some of the fashion faux pas on our list.

1. Concentration camp pajamas

Brand: Zara

Date: August 2014 

Zara wins the prize for the most anti-Semitic clothing with a pair of concentration camp-inspired pajamas featuring blue and white stripes and a yellow stars on the breast. The retailer removed the pajamas from its Albanian, French, Israeli and Swedish online stores only a few hours after posting them. Zara took to Twitter to apologize, saying "We honestly apologize, it was inspired by the sheriff's stars from the Classic Western films and is no longer in our stores." 

 

2. "Eat Less" t-shirt

Brand: Urban Outfitters

Date: 2010

Urban Outfitters once sold an "Eat Less" v-neck t-shirt, which earned a great deal of negative attention before being pulled from the shelves. The item's description didn't help matters: "Eat less or more or however much you'd like in this seriously soft knit tee cut long and topped with a v-neck." Making fun of an eating disorder is never a tasteful way to make a quick sale, that's for sure.

3. Blurred lines "My Little Pony" t-shirt

Brand: Target

Date: 2014

In a riff off Robin Thicke's controversial song "Blurred Lines," Target (TGT) sold a t-shirt to five-year-olds featuring a "My Little Pony" star (Rainbow Dash in case you were dying to know) with the song's title. The shirt even inspired a Change.org petition that earned nearly 100 signatures. Made for with young girls in mind, it's no wonder that concerned parents didn't want their little ones wearing a shirt proclaiming the lyrics of a song deemed celebratory of rape culture.

4. "Depression" t-shirt

Brand: Urban Outfitters

Date: January 2014

Urban Outfitters did it again. Just after the new year, the retailer released a white shirt emblazoned with the word "depression" in a repeating pattern. After receiving flack from the masses about the shirt, the company apologized, saying, "Hey everyone, we hear you and we are taking the shirt down from the site." The retailer also tried to explain the reason behind the shirt, by stating on Twitter that it was designed by a brand called Depression. But brand name or not, it's still no surprise that it had consumers across the U.S. up in arms.

 

5. "Teenagers Do It Better" t-shirt

Brand: American Apparel

Date: 2011

American Apparel's Dov Charney, the now former CEO, has found himself mired in controversy over the years for alleged sexual misconduct, among other misdeeds. Then there was this shirt, "Teenagers Do It Better." It was a limited edition item created in collaboration with Electric Youth Magateen, which apparently celebrates the "magnificent vitality, vinery and power of young male adulthood." Whatever that means.

6. Shackle shoes

Brand: Adidas

Date: 2012

Adidas (ADS) withdrew its plans to sell the now infamous shackle shoes following criticism on its Facebook page. The high-top sneakers, which were called JS Roundhouse Mids, were slated for release later that summer. However, many people including civil rights activist Rev. Jesse Jackson condemned the design as being uncomfortably similar to the chains used to restrain slaves. Designed by Jeremy Scott, the shoes featured a bright orange shackle affixed to the top. In a statement, he said, "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive."

7. Asian stereotypes t-shirts

Brand: Abercrombie & Fitch

Date: 2002

By far the oldest product on this list, Abercrombie & Fitch released a line of t-shirts with Asian caricatures featured front and center. One featured the words "Wok-N-Bowl" with a man bent over bowling, another was called "Buddha Bash," a third said "Wong & Brothers" advertising a fake laundry service and the last, called "Pizza Dojo," had the phrase "eat in or wok out" beneath a man holding out a steaming pizza pie. The shirts, unsurprisingly, received hundreds of complaints and prompted Abercrombie spokesman Thomas Lennox to say, "It's not, and never has been, or intention to offend anyone. These graphic t-shirts were designed with the sole purpose of adding humor and levity to our fashion line." Nothing funny about those shirts, however.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight
By Orianna Rosa RoyleJuly 1, 2026
14 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
19 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
19 hours ago
usa
Commentary250 Years of Innovation
America at 250: why the Constitution was built to restrain government, not celebrate majority rule
By Steve H. HankeJuly 1, 2026
19 hours ago
Nike’s earning numbers exceeded Wall Street’s expectations. But CEO Elliott Hill’s next test is the World Cup
RetailNike
Nike’s earning numbers exceeded Wall Street’s expectations. But CEO Elliott Hill’s next test is the World Cup
By Mia OsmonbekovJune 30, 2026
1 day ago
Stripe CEO Patrick Collison gestures with his hands as he speaks into a microphone before a congressional committee hearing.
Cryptostablecoins
Stripe, Visa and over 140 other businesses to launch stablecoin to rival Tether and Circle
By Camila Grigera NaónJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
22 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
20 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
17 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.