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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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Aviation

Have a seat: Airbus hopes more seating will boost aircraft sales

By
Tom Huddleston Jr.
Tom Huddleston Jr.
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By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
September 23, 2014, 6:50 PM ET
An Airbus A380 is pictured during the delivery ceremony for Qatar Airways first 10 Airbus A380s at Airbus headquarters in Hamburg-Finkenwerder
An Airbus A380 is pictured during the delivery ceremony for Qatar Airways first 10 Airbus A380s at Airbus headquarters in Hamburg-Finkenwerder, September 16, 2014. Qatar Airways has taken delivery of its first Airbus A380 superjumbo, ending a three-month standoff with the planemaker over the quality of its cabin fittings. The Gulf airline had previously rejected the first three aircraft after declaring itself unhappy with the cabin fittings as it vies with other Gulf carriers to offer luxury interiors on the world's largest passenger jet, but said the issue had now been resolved. Qatar Airlines plans to introduce the A380s on flights between Doha and London Heathrow. Picture taken September 16, 2014. REUTERS/Fabian Bimmer (GERMANY - Tags: TRANSPORT BUSINESS) - RTR46JZO© Fabian Bimmer / Reuters REUTERS

It seems aircraft companies have decided that one way to boost sales of commercial airliners is by squeezing more and more seats into their already massive planes.

European aircraft manufacturer Airbus is considering just such an option to improve the disappointing sales numbers of its double-decked A380, already the largest passenger aircraft. Now, the company tells The Financial Times that Airbus does, in fact, plan to increase capacity in the cabin of the A380 from 575 passengers to 600 in an attempt to drive up interest from airlines. “Clearly we will have to win more orders,” Airbus CEO Fabrice Brégier told FT.

The company has only sold around 320 of the A380 (at more than $400 million a pop) since it became available in 2001 after Airbus spent more than $10 billion over a decade to develop the aircraft, according to FT. Airbus did, however, deliver 10 of the planes to Qatar Airways last week and the company is hopeful that the airline will buy more in the future.

This isn’t even the first time this year that Airbus has looked to increase seating capacity on some of its planes. The manufacturer announced in July that it was adding nine seats to its A320ceo model, to increase the total to 189, while also adding 20 seats to its A321neo model to accommodate up to 240 passengers.

Airbus’ move to add more seats to its largest aircraft comes after rival U.S. manufacturer Boeing (BA) landed a major $11 billion order from Irish low-cost airline Ryanair for 100 Boeing 737s, which were also recently redesigned to make room for as many as 200 seats – 11 more than were previously offered, allowing Ryanair to maximize its profit on every flight. That deal came with an option for Ryanair to purchase another 100 planes in the future.

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