• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceInvesting

The single, best way to tell whether stocks are worth it

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
September 30, 2014, 2:27 PM ET
Volatile Trading Day On Wall Street As Fears Over Euro Zone Continue
NEW YORK, NY - MAY 23: Traders work on the floor of the New York Stock Exchange May 23, 2012 in New York City. After a volatile trading day where European stocks saw record lows, the Dow Jones Industrial Average dipped as much as 191 points but ended just off 6.66 points at 12496.15. (Photo by Allison Joyce/Getty Images)Photo by Allison Joyce—Getty Images
Add Fortune on Google for similar content.

Investors have come down with a case of the jitters, and for a good reason.

Since September 22, the Dow has careened through three days of 100 point-plus losses. The gigantic pop in the Alibaba IPO and the Chinese e-commerce phenomenon’s epic valuation have begun to stir fears that we’ve hit a market peak.

What’s worrying is that prices are displaying far greater faith in the future than the unimpressive fundamentals suggest is warranted. We’re living in a world of record-high corporate valuations and mediocre earnings growth.

To get the most accurate picture of the situation, let’s examine a metric that tells you when stocks are really a buy, and when they’re overly pricey. It’s called the Equity Risk Premium, or ERP, and it’s been lauded as the Holy Grail of corporate finance. The name may sound wonky, but for making money in stocks in the long-term, it’s the most practical measurement you’ll ever find.

The Equity Risk Premium is the extra return that investors demand for taking the additional risk of choosing stocks over far safer Treasury bonds. The higher the ERP, the bigger the potential future returns. Risk premiums ballooned, for example, in the panic of 2009, and folks who bought then profited handsomely. By contrast, when the ERP is below average, gains on equities tend to be weak or non-existent in the years to come.

What’s misleading is that the real, sustainable ERP has been disguised by a temporary phenomenon: unsustainably low interest rates. But it’s no great challenge to unmask an adjusted, realistic ERP from the illusory, official one. And as we’ll see, that slender figure is cause for alarm.

The ERP is simply the expected return on equities minus the inflation-adjusted yield on 10-year treasuries—that’s the extra cushion, or margin for error, you’d expect for braving equities. The best measure of the expected return is the earnings yield on the CAPE, or Cyclically Adjusted Price-Earnings Ratio, developed by economist Robert Shiller. The CAPE is the most reliable yardstick for returns since it adjusts for temporary, highly misleading swings in profits. Right now, the E/P (earnings to price ratio) on the CAPE stands at 3.8%. That’s the inverse of the Shiller price-to-earnings ratio of 26.3.

So the expected return on stocks is now 3.8%, adjusted for inflation. The second step consists of subtracting the real rate on the 10-year Treasury to get the ERP. The long bond is now yielding around 2.5%, and inflation is running at around 2%. So the real yield is a mere 0.5%.

Hence, the ERP is our 3.8% expected return minus 0.5%, or 3.3%. By historical standards, that’s a good figure. It’s an encouraging signal for the bulls, even the responsible ones. They can argue that the expected return of 3.8% plus inflation of 2%, or 5.8% in total, isn’t great, but clocks the yields on the long bond. So why not buy stocks?

Even the optimists, however, acknowledge that interest rates need to rise. Today, the incredibly low 0.5% real yield has created a mirage in the form of a superficially strong ERP. Things always go back to normal, so consider the results when the Fed unshackles interest rates and lets them swing back to their historic norms. Over time, real rates hover in the 2% range. What will happen when they rise from today’s level of 0.5% to 2%, bringing the yield on the 10-year Treasury bond to 4% (the total of the 2% real yield plus a 2% premium for future inflation)?

Now, we can re-calculate the ERP to eliminate the funhouse mirror effect of artificially low interest rates. The expected return of 3.8%, minus the reasonable, future real rate of 2%, leaves an under-nourished ERP of just 1.8%.

That’s not enough to justify investing in stocks. Let’s assume investors still demand a spread over bonds of 3.3 points, matching what they’re supposed to be getting today. Now they’ll require future returns not of 5.8%, but 7.3% (that’s the real rate of 2% plus the ERP of 3.3% plus inflation of 2%).

Restoring the ERP to attractive levels will require a sharp drop in company valuations. The Shiller PE would need to fall from 26.3 to 18.9, causing stock prices to drop by 28%. The S&P would look alluring again at around 1,425. Watching the ERP is all about what really matters in investing: ensuring you are well paid for risk. So follow the sovereign of all market metrics.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Best private student loans for medical school
Personal Financestudent loans and debt
Best private student loans for medical school
By Joseph HostetlerJuly 2, 2026
4 hours ago
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
Investingstock prices
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
By Marco Quiroz-GutierrezJuly 2, 2026
5 hours ago
U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
6 hours ago
s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
6 hours ago
sb
North AmericaU.S. Department of the Treasury
Scott Bessent goes after the top Mexican cartel’s new billion-dollar business: gas stations
By Fatima Hussein and The Associated PressJuly 2, 2026
6 hours ago
eggs
LawAntitrust
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
7 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
2 days ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
18 hours ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.