• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
MPW

Frozen’s Elsa wins in retail, but Anna is the real leader

Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
Michal Lev-Ram
By
Michal Lev-Ram
Michal Lev-Ram
Special Correspondent
Down Arrow Button Icon
November 6, 2014, 3:47 PM ET
Courtesy of The Walt Disney Company
Add Fortune on Google for similar content.

Earlier this year I sat in a movie theatre with my sister and her daughter to my left and my own 4-year-old (the oldest of my two girls) to my right. It would be my first—but definitely not my last—exposure to the Walt Disney (DIS) phenomenon Frozen.

Months later, I’ve now watched Frozen at least ten times, with both of my daughters. They routinely run around the house belting out the lyrics to the movie’s hit song, Let it Go, and constantly act out scenes from the movie in their own role playing games (I usually get the part of Hans or Kristoff, or if I’m lucky—Olaf the snowman). Interestingly, Frozen has also led to many thought-provoking and even philosophical conversations in my household. Most of those conversations have centered on why Elsa is “mean” to Anna, even though they are sisters and love each other. (Why do good people do bad things? Try explaining that one to preschoolers.)

Maybe because I’m the youngest child (I was raised with two older sisters), I walked away from my first experience with the movie feeling pretty convinced that Anna was the heroine. Sure, Elsa has the cool dress and the magic powers, but she’s also cold—both figuratively and literally—and introverted and hangs out with an ice monster. Anna, meanwhile, spends the entire movie running around trying to save the day. She is altruistic and impulsive and a total romantic. Like Elsa, she’s also strong—in one of the last scenes she punches the daylights out of Hans, her love interest-turned-antagonist. She’s also klutzy and likes fart jokes, as one of my colleagues pointed out.

It turns out I’m in the minority.

The movie, inspired by Hans Christian Andersen’s fairy tale, The Snow Queen, is the top-grossing animated movie of all time, and the fifth highest-grossing film in history. One year later, the revenues are still pouring in for Disney: Earlier this week, the Burbank, Calif.-based media giant announced it has sold 3 million Frozen princess costumes this year. And in a fascinating and unexpected twist, Elsa paraphernalia is outselling Anna by all counts; Wal-Mart (WMT) says it stocks more Elsa dolls than Anna ones. Other retailers have also reported similar buying trends.

Let’s face it, Disney princesses have come a long way from the days of Snow White and Sleeping Beauty. For starters, their voices are much less annoying. They’re also stronger, more diverse (though Disney could definitely use some more work on that front) and more complex. Both Anna and Elsa are pretty badass—albeit in different ways. And Frozen, generally speaking, is one princess movie I feel comfortable letting my girls watch.

But the fact that Elsa is the clear winner among the two sisters has puzzled me. A quick and unscientific poll of my Facebook (FB) network revealed a list of reasons for why girls favor Elsa over Anna—some surprising, some expected. She’s got magic powers (Anna doesn’t) and is a rebel and isn’t scared of the ice monster, some of my friends wrote. Others chimed in with the fact that she has a gorgeous dress, a beautiful voice, and recovers from her mistakes. Some were more cynical in their responses: “Elsa looks more like Barbie? Fair skin, blonde hair [has been] marketed as more ‘beautiful’ for decades.” (To be sure, Anna doesn’t exactly scream diversity either.)

There are many reasons for why Elsa outsells Anna—some psychologists have even suggested that the preference has to do with some innate human favoring for firstborns. But, at least in my book, Anna remains the hero of the story.

It’s not just because she saves her sister. It’s because, despite being a little on the silly side, she gets things done. She doesn’t wait for someone to tell her what to do. She grabs a horse and goes to search for her sister. She climbs the stairs to the ice castle and goes in alone to convince her sister to bring back summer. She doesn’t let Kristoff take care of Hans—she wants to be the one to take a swing and throw him overboard. When things get rough, she changes course, changes plans and makes it work. It’s precisely because she doesn’t have magic powers—and yet manages to save the day—that I love Anna. (Yes, her ability to make fart jokes also helps.)

We talk a lot about how to empower women, especially in the workplace. Should we lean in more? Stop telling our daughters they’re “bossy”? Should companies pay for freezing our eggs? Should we get longer maternity leave? Or just leave the whole thing up to karma? Everyone subscribes to a different philosophy. But my path—and I believe many other women’s trajectory—hasn’t always been planned or particularly well articulated. As Pattie Sellers, Fortune senior editor-at-large and mastermind of our Most Power Women Summit, likes to say: View your career as more of a jungle gym than a ladder. What does that mean? Keep moving. It doesn’t matter if it’s up or down or to the side. Unexpected things happen. Just keep moving and go for what you want, even if it doesn’t follow the traditional career path.

No, I’ve never had to fight off an ice monster. But I have been laid off. And I landed on my feet, and I ended up doing something better. And, like Anna, I eventually laughed about it—and at myself.

To me, Anna is humor and strength and adaptability, all wrapped into one Disney character. Even better, she loves her sister so much that she doesn’t even think about the consequences of saving her. She just does it. Sometimes that impulsiveness works, too—when we think too much, we don’t act. And so, despite the retail numbers and Elsa’s more obvious appeal, my vote remains with Anna. Of course, they both represent a new and welcome turn for Disney: Princesses no longer need a prince to save them.

Last night, after I gave both my girls a bath, the little one—three-years-old going on thirty—took her lavender towel and put it around her shoulders like a cape.

“Let it go! Let it go!” she sang, running down the hallway, leaving wet footprints along the way.

“Are you Elsa?” I asked.

“No, I’m Anna,” she said matter-of-factly.

“But Elsa’s the one who sings that song,” I pointed out. She looked at me, puzzled that her logic wasn’t obvious.

“Well, I like Anna,” she responded. So do I.

“From the MPW Co-chairs” is a series where the editors who oversee the Fortune Most Powerful Women brand share their insights about women leaders.

About the Author
Michal Lev-Ram
By Michal Lev-RamSpecial Correspondent
Twitter icon

Michal Lev-Ram is a special correspondent covering the technology and entertainment sectors for Fortune, writing analysis and longform reporting.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

p
AsiaPope
Pope Leo marks July 4 at migrant graves, not U.S. celebrations
By Nicole Winfield, Andrea Rosa and The Associated PressJuly 4, 2026
7 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
12 hours ago
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
MPWMost Powerful Women
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
By Emma HinchliffeJuly 4, 2026
12 hours ago
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
Successphilanthropy
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
By Sydney LakeJuly 3, 2026
2 days ago
ice
PoliticsImmigration
ICE arrested a woman in a habit walking to mass, then released her after realizing she was a nun
By Valerie Gonzalez and The Associated PressJune 30, 2026
4 days ago
MacKenzie Scott (left); Elon Musk (right)
SuccessMacKenzie Scott
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: ‘Sadly,’ it makes the world a worse place
By Sydney LakeJune 29, 2026
5 days ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
12 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
7 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.