• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryFortune Insiders

How can women rise to the C-suite?

By
Denise Morrison
Denise Morrison
Down Arrow Button Icon
By
Denise Morrison
Denise Morrison
Down Arrow Button Icon
November 19, 2014, 11:05 AM ET
Denise Morrison
Photograph by Mel Evans — AP

MPW Insider is one of several online communities where the biggest names in business answer timely career and leadership questions. This week we ask: How can women rise to the C-suite? The following answer is by Denise Morrison, President and CEO of Campbell Soup Company.

I’m from a generation of women that shattered the glass ceiling. We didn’t wait for doors to open. The lesson I learned is that you need to open some doors for yourself in pursuit of career advancement. Here’s what I suggest:

Declare yourself
Set ambitious goals and don’t be afraid to declare and aim for them. You need to know where you want to go in order to get there. It is important to have a destination in mind. Devise a critical pathway – a strategic career plan that maps out where you’ve been, where you are now, where you’re going and who can help you get there.

Don’t be afraid to zigzag
I describe my career path as a zigzag, not a ladder. Early in my career, I created a career tracker to review my progression horizontally across multiple dimensions such as size and scope of responsibility, number of direct reports and P&L responsibility. It helped me identify skillsbuilt, as well as gaps in my experience, which I sought to fill by pursuing challenging opportunities that would prepare me for senior leadership roles. For example, at one point in my career I was assigned to lead sales and marketing, while operating in a manufacturing plant. It was a true zigzag that helped me gain valuable supply chain experience and foster critical leadership development in an area that was out of my comfort zone.

Networking is working
When done correctly, networking is working and it can be incredibly strategic. You can’t become a CEO without working hard and delivering results, but that will only take you so far. Building and leveraging strong relationships with mentors and sponsors will take you the rest of the way. Identify a short list of people that you want to meet and then identify the people in your existing network that can facilitate the necessary introductions.

Serve on a board
I believe it’s important to gain leadership experience on multiple fronts. A great way to learn about how boards and their committees operate is to volunteer to serve on a nonprofit board that is doing work you are passionate about. I took this approach and it was instrumental in enabling me to pursue my first public board appointment. Being a director on a board provides a different perspective on leadership and the discipline of corporate governance. I currently serve on the MetLife board and the experience is invaluable.

Create a personal mission statement
Inspired by Steven Covey’s book, Seven Habits of Highly Effective People, I created a personal mission statement that became a compass on my path to becoming a CEO. My mission is: To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference. I believe leadership is service to others. I’ve stayed true to this mission on the road to the C-suite, and that has made all the difference.

About the Author
By Denise Morrison
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

elon
CommentarySpaceX
The SpaceX IPO is great — but it won’t deliver 100x returns 
By Jeffrey StewartApril 1, 2026
2 hours ago
gary
Commentaryregulation
The biggest mistake CEOs make with AI has nothing to do with the technology
By Gary ShapiroApril 1, 2026
11 hours ago
trump
CommentaryEPA
The EPA just valued a human life at $0. That’s not just a moral crisis — it’s a market crisis
By Andrew BeharApril 1, 2026
12 hours ago
dressel
Commentaryhistory
AI can’t remember what your company learned the hard way 
By Jason DresselApril 1, 2026
13 hours ago
pelosi
CommentaryElections
Congress has a lower approval rating than Hitler in some polls. And we just keep voting for the same 2 parties
By Stu StrumwasserApril 1, 2026
15 hours ago
gen z
CommentaryGen Z
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
16 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
C-Suite
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.