• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Leadershippresidential politics

Mitt Romney and the downside of blind perseverance

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
January 18, 2015, 4:40 PM ET
Mitt Romney Campaigns With AK Senate Candidate Dan Sullivan In Anchorage
ANCHORAGE, AK - NOVEMBER 03: Former Massachusetts Gov. Mitt Romney addresses the crowd during a rally for Republican Senate candidate Dan Sullivan at a PenAir airplane hangar on November 3, 2014 in Anchorage, Alaska. The U.S. Senate race in Alaska between incumbent Democratic Sen. Mark Begich and Republican candidate Dan Sullivan continues to be closely contested. (Photo by David Ryder/Getty Images)Photograph by David Ryder — Getty Images
Add Fortune on Google for similar content.

A little over a week ago, Mitt Romney, the former Massachusetts governor and two-time Republican presidential candidate, told donors that he was considering another bid for the White House in 2016.

It was stunning news, considering the gut-wrenching loss that Romney suffered on election night 2012, when he lost the presidency after his campaign advisors told him that he was going to win “decisively.” They’d even planned a celebratory fireworks display.

When votes fell short, “it was like a death in the family,” one advisor said. “Shellshocked,” was how another advisor described Romney’s reaction to the defeat.

The loss still seems to sting for Republicans who expressed skepticism at another Romney run.

“He had a great opportunity last time and I personally want a fresh face,” said Roger Villere, the Louisiana Republican Party chairman, speaking to Politico. “What’s going to be different this time?”

Senator Rand Paul, a Republican from Kentucky, called the idea “insanity.” And a headline in the Wall Street Journal simply read, “Don’t Do It, Mr. Romney.”

It may seem bonkers for Romney to run again, considering his two failed bids—one of which was particularly painful. But could such perseverance, such immunity to defeat, be the mark of a good leader?

In a 2007 article published by the Harvard Business Review titled “Firing Back: How Great Leaders Rebound After Career Disasters,” authors Jeffrey Sonnenfeld and Andrew Ward wrote that “the ability to transcend life’s adversity is an essential feature of becoming a great leader.”

And it’s a rare one, too. In the authors’ analysis of 450 CEO successions at large publicly traded companies between 1988 and 1992, only 35% of ousted CEOs returned to an active executive role within two years of departure. They point to unusually perseverant leaders like Jamie Dimon, once sacked as president at Citigroup and now chairman and CEO of JPMorgan Chase, and Jimmy Carter, who was defeated by Ronald Reagan in his 1980 reelection bid but rebounded to win the Nobel Peace Prize in 2002. “Transformational leaders follow a path that entails a call to greatness, early successes (involving tough choices), ongoing trials, profound setbacks, and, ultimately, triumph as they reintegrate into society,” wrote Sonnenfeld and Ward.

American culture generally rewards perseverance, says David Feldman, an associate professor of counseling psychology at Santa Clara University and author of Supersurvivors: The Surprising Link Between Suffering and Success. It’s the mark of an individual who’s optimistic and hopeful, gritty, with plenty of self-esteem, and is chasing a goal that’s intrinsically meaningful.

But speaking to Fortune on Friday, Sonnenfeld, a management professor at Yale, said that Romney was unlikely to join Dimon and Carter’s club, mainly because he doesn’t think Romney meets some of the major qualifications for a truly successful second act. Mainly, persistence only breeds good leaders if those individuals learn from their past defeats, Sonnenfeld says. “Romney hasn’t been able to explain why things didn’t work the last time and what he wants to do differently,” Sonnenfeld says.

Romney has reportedly told supporters that he lost in 2012 because he was up against an incumbent president with a good economy (even though Romney ran against President Barack Obama on the argument that the economy was horrible). Romney did note in a speech Friday night at a Republican National Committee event that, unlike 2012, in 2016 he would be more open about his role in the Mormon Church and would emphasize how he helps the needy.

While persistence can be a very good leadership quality, letting go has its merits, too. So called goal-disengagement, or giving up on an unattainable goal, Feldman says, “is generally a good thing.” In fact, research shows that those with stronger goal disengagement abilities have fewer physical health problems.

“One of the good things about disengagement is that it opens you up to noticing other goals,” Feldman says. “If you spend energy doggedly pursuing unattainable goals, you’re missing the opportunity to do other meaningful things. The million-dollar question is when do you give up? ”

Pure determination and knowing when to call it quits may appear to be dueling attributes, but when considering who will be the next president, it’s all about finding a balance of the two.

“We would want [the President of the United States] to have grit and self-esteem and hopefulness and a sense of intrinsic motivation; that what he or she is doing is personally meaningful,” Feldman says. “But wouldn’t we also want that person to know when is an appropriate time to disengage and work to tweak those goals? There’s an art to knowing, okay, this part isn’t working.”

Watch more about the 2016 election from Fortune’s video team:

About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
2 hours ago
Woman sitting in front of her house
SuccessWorld Cup
Airbnb offered $750 to Americans to open up their homes during the World Cup—mostly women took it up and now they’re earning thousands
By Emma BurleighJuly 3, 2026
4 hours ago
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
5 hours ago
z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
6 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
SuccessThe Interview Playbook
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
6 hours ago
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
Successphilanthropy
Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can’t afford
By Sydney LakeJuly 3, 2026
6 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
18 hours ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
20 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
23 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
22 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.