• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Airlines are passing fuel savings on to shareholders, not customers

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
January 22, 2015, 5:38 PM ET
Video Poster

After three airlines reported earnings Thursday, one thing is clear: the recent drop in oil prices has been a boon for the airline industry.

Southwest (LUV), for one, noted on its earnings call that, given expected market prices for aviation fuel and already in-place derivative contracts, it would save around $500 million year-over-year in the first quarter alone. Rival United (UAL) reported that it saw the price of fuel drop nearly 15% in the fourth quarter of 2014, and more than 5% for 2014 as a whole, representing $670 million in savings for the airline compared with 2013. Alaska Airlines (ALK), a smaller carrier based near Seattle, said it spent 13% less on fuel in the quarter and 3% less for the full year.

Earlier this week, Delta (DAL) announced it was expecting fuel savings of $2 billion in 2015 due to dropping oil prices. The price of a barrel of oil has fallen by about 60% to below $50 since last June.

With all that extra money in their coffers, airlines appear focused on rewarding shareholders, but not customers.

Southwest has long focused on sending excess profits back to shareholders, and CEO Gary Kelly said on CNBC Thursday that he thinks other airlines have copied that strategy.

“I think shareholders are more active and have demanded that,” he said.

In a conference call after the airline’s earnings were announced, United CEO Jeff Smisek said the carrier would use fuel savings to speed up the company’s long-term goals, including share buybacks.

Paying down debt is also a popular use of the savings. Carriers are currently carrying $70 billion in debt, according to Jean Medina, a spokeswoman for industry trade group Airlines for America.

Although fuel costs are declining, ticket prices are not seeing the same big drop.

In the Consumer Price Index report issued last week, the airline fares index fell just 4.7% year-over-year in December. The daily price of a gallon jet fuel, meanwhile, went from $2.96 to $1.80, a drop of nearly 40%.

There have been a few isolated attempts to give customers a break. Earlier this month, Alaska offered a 20% savings for customers who put in the promo code “FUELSAVINGS” when purchasing a ticket.

Customers who own airline stocks could see some benefit, however. Airline stocks should start to gain altitude as a result of the airlines’ fuel savings, said JPMorgan analyst Jamie Baker.

“The market is only putting a fraction of value on these fuel savings,” he told CNBC Thursday, adding that, despite a healthy 2014, the biggest U.S. carriers could still see “market trouncing returns.”

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

mcdonalds
RetailMcDonald's
McDonald’s joins the value menu simpler is better trend with 10 items at less than $3 each
By Dee-Ann Durbin and The Associated PressApril 2, 2026
1 minute ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
SuccessProductivity
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Orianna Rosa RoyleApril 2, 2026
1 minute ago
Current price of Bitcoin for April 2, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for April 2, 2026
By Joseph HostetlerApril 2, 2026
28 minutes ago
Current price of gold as of April 2, 2026
Personal Financegold prices
Current price of gold as of April 2, 2026
By Danny BakstApril 2, 2026
47 minutes ago
Current price of oil as of April 2, 2026
Personal FinanceOil
Current price of oil as of April 2, 2026
By Joseph HostetlerApril 2, 2026
51 minutes ago
Current price of silver as of Thursday, April 2, 2026
Personal Financesilver
Current price of silver as of Thursday, April 2, 2026
By Joseph HostetlerApril 2, 2026
1 hour ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
8 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal
Law
2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.