• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
TechApple

Apple Watch rumor round-up

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 7, 2015, 2:33 PM ET
Apple Watch is shown on screen during an Apple event at the Flint Center in Cupertin
An Apple Watch is shown on screen during an Apple event at the Flint Center in Cupertino, California, September 9, 2014. REUTERS/Stephen Lam REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY TPX IMAGES OF THE DAY) - RTR45LGYPhotograph by Stephen Lam — Reuters
Add Fortune on Google for similar content.

With Apple’s Spring Forward event just around the corner, new Apple Watch details are pouring in. We still don’t know, beyond the $349 starting price, what the thing will cost. But now that the circle of users has expanded to include third-party developers, leaks have sprung. Despite Apple’s stringent, almost paranoid, security measures, we’ve learned a lot.

Below: The bits that caught my eye. More as they come in.

Parade of Apps: Outsiders invited to Apple’s secret app development lab, according to Bloomberg’s Adam Satariano and Tim Higgins, include Facebook, Twitter, BMW, United Continental and Starwood Hotels. Onstage demos, anyone?

Battery Life: It’s much improved, according to 9to5Mac’s Mark Gurman, going from as little as 2.5 hours of heavy app usage in devices demoed last September to 5 hours of “fairly heavy usage” today. The improvement is due in large part, according to the New York Times’ Brian X. Chen, to a Power Reserve Mode that dims the display, slows down communication with the iPhone, and puts the display to sleep after roughly two seconds of inactivity.

Recharging Time: Also much improved, says Gurman. Test units today take between four and five hours to charge from 0% to up to 100%. According to TechCrunch’s Matthew Panzarino, most users make it through the day with 25% of battery life still remaining, and to recharge fully from there, he says, takes only two hours.

Apple Pay: Once a Watch has been unlocked with an iPhone — even older-model iPhones that don’t have TouchID or NFC — payments can be made at wireless point-of-sale terminals with a flick of the wrist reports CNET’s Shara Tibken.

447447723748
Voice Control: What used to be called Siri (and has apparently been renamed Voice Control) is activated by holding down the digital crown and works “incredibly well” on the Watch according to Panzarino. It does not, however, allow replies to e-mail, says Gurman. The crown itself has changed physically since the Watch was first unveiled; it now has more friction for a weightier, higher-end feel (Panzarino).

Notifications: A Watch must be unlocked and in direct contact with the skin to receive notifications, says Panzarino. The Notifications Center can be reached by swiping down from the top of the screen, says Gurman. Defaults include Heart Rate, Battery Life, Fitness Stats, Activity, Clock, Weather, Music, Quick Settings, Calendar and Maps, but any or all can be turned off in Settings.

Secret Port: There’s a 6-dot Lightning port tucked inside the groove for the bottom strap connector slot, according to Panzarino. It’s strictly for diagnostic use, says 9to5Mac’s Jordan Kahn, and will be removed in the model Apple ships to users.

Clock Face: The “level of detail and customization is insane,” reports Gurman. In one mode you can use the crown to scroll through time and see planetary alignments for the entire solar system.

Leather Box: The 18-caret gold Edition comes in a box, says the Financial Times’ Nick Foulkes, that is aniline-dyed leather on the outside and a ultra-suede on the inside.

Target Market: People who have lived with the Watch for extended periods tell Panzarino that the number times a day they take out their iPhone has been sharply reduced. “You’re not going to give up your smartphone,” he writes. “That Faustian bargain has already been struck. But the Apple Watch can return some of that attention and, more importantly, time back to you.” His conclusion: “The Watch is not for ‘rich people’ or ‘tech geeks’ or ‘Apple fanatics.’ It’s people who want more time, and that is a very large target.”

All this and more will presumably be revealed Monday at 10 a.m. PT (1 p.m. ET) at San Francisco’s Yerba Buena Center for the Performing Arts.

We’ll be there.

See also: How much will the Apple Watch cost?

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

k
CommentaryBox office
How Hollywood’s youngest filmmakers are exposing Gen Z’s real problem with AI
By Reid LitmanJuly 5, 2026
1 hour ago
Apple’s next CEO will oversee a $4 trillion tech giant, but isn’t on LinkedIn. Can today’s leaders still skip social media?
C-Suitechief executive officer (CEO)
Apple’s next CEO will oversee a $4 trillion tech giant, but isn’t on LinkedIn. Can today’s leaders still skip social media?
By Rachel VentrescaJuly 5, 2026
2 hours ago
werzyn
AIEntrepreneurship
The CEO using AI to double revenue with 1,000 fewer hires: ‘Nobody’s going to replace the last mile’
By Nick LichtenbergJuly 5, 2026
3 hours ago
a
EconomyU.S. economy
America’s entrepreneurial boom begins long before venture capital
By Anthony HernandezJuly 5, 2026
5 hours ago
David Senra poses in a black shirt in front of bookshelves
Startups & VentureMedia
How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to
By Lily Mae LazarusJuly 5, 2026
5 hours ago
ring
PoliticsTariffs
Belgium got its tariffs cut. Then it sent Trump a diamond Superman ring
By Sam McNeil and The Associated PressJuly 4, 2026
1 day ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
Success
A quarter of young baby boomers and Gen Xers who’ve been laid off in the last decade are still unemployed—and 11% have taken pay cuts to work
By Emma BurleighJuly 4, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.