• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

The market isn’t impressed with a strong jump in retail sales

By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
April 14, 2015, 12:19 PM ET
Monthly Retail Sales Data Shows Strong January
NEW YORK, NY - FEBRUARY 07: Women walk down Broadway with shopping bags on February 7, 2013 in New York City. In another indicator of a slowly strengthening economy, chain stores including Macy's Inc., Target Corp and Gap Inc. reported today January sales that exceeded analysts' estimates. (Photo by Spencer Platt/Getty Images)Photograph by Spencer Platt — Getty Images

Retail sales surged in March, up 0.9% from February, according to a report from the Department of Commerce.

That’s the largest month-over-month increase in a year, and it follows three consecutive months of declining sales, the longest such streak since the recession. Yet the market is shrugging off the news, with the S&P 500 roughly flat at midday.

Why hasn’t the market cheered this data? Well, for one, economists had been explaining away weak sales on unusually cold weather in much of the country, which had largely dissipated by last month. That’s why the consensus estimate was that retail sales would surge even more: 1.1% month-over-month. Meanwhile, revisions of sales in January and February were revised downwards, giving further evidence that GDP growth in the first quarter of 2015 will be a big disappointment.

In addition, if you look at the year-over-year change in sales rather than the month-over-month picture, you see a worrying trend. The following chart from Jim Bianco of Bianco Research shows just this:

Screen Shot 2015-04-14 at 12.06.49 PM

As you can see, the year-over-year trend has been on the decline for some time now, despite a collapse in gas prices that has been going on for months now and should be supporting consumer spending.

Bianco points to the bond market as further evidence that these retail sales numbers are no good. He shares the following chart, which shows the implied yield shown by the fed funds futures markets falling after the release of the retail sales report:

Screen Shot 2015-04-14 at 12.13.09 PM

Referring to the Federal Reserve’s interest rate policy, Bianco writes, “This market has once again priced out an [interest rate] hike in 2015. The market thinks this number was disappointing and moves a data dependent Fed further away from a hike.”

Not every analyst, however, was as down on today’s numbers as Bianco. Jim O’Sullivan of High Frequency Economics remains convinced that weakness in the data in the first quarter of 2015 is just a blip in what will otherwise be a relatively strong year for retail sales and overall growth. He argues that other data, like income and wealth growth, consumer confidence, and job gains “points to a much better trend than implied” by the economic data we’ve seen so far this year.

Watch more business news from Fortune:

About the Author
By Chris Matthews
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

mcdonalds
RetailMcDonald's
McDonald’s joins the value menu simpler is better trend with 10 items at less than $3 each
By Dee-Ann Durbin and The Associated PressApril 2, 2026
1 minute ago
Current price of Bitcoin for April 2, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for April 2, 2026
By Joseph HostetlerApril 2, 2026
28 minutes ago
Current price of gold as of April 2, 2026
Personal Financegold prices
Current price of gold as of April 2, 2026
By Danny BakstApril 2, 2026
47 minutes ago
Current price of oil as of April 2, 2026
Personal FinanceOil
Current price of oil as of April 2, 2026
By Joseph HostetlerApril 2, 2026
51 minutes ago
Current price of silver as of Thursday, April 2, 2026
Personal Financesilver
Current price of silver as of Thursday, April 2, 2026
By Joseph HostetlerApril 2, 2026
1 hour ago
wyle
CommentaryTV
What HBO’s ‘The Pitt’ gets right—and wrong—about treating alcohol use disorder
By Jonathan Hunt-GlassmanApril 2, 2026
2 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
8 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal
Law
2 years after Musk challenged Zuckerberg to a cage match, they were texting about DOGE and a joint OpenAI bid, court records reveal
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.