• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechLogged In

Apple’s 2015 MacBook pretty, but not for everyone

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
May 1, 2015, 12:57 PM ET
Apple's trio of new MacBook colors.
Apple's trio of new MacBook colors. Courtesy: Apple

With much hesitation, I purchased the entry-level MacBook just after midnight on April 10. It was equipped with a 1.1 gigahertz processor, 8 gigabytes of memory, 256 gigabytes of storage and cost approximately $1,300.

My initial doubts—which were later proved wrong—about Apple’s (AAPL) smallest laptop were focused on the device’s inner hardware. Would the Core M processor be fast enough to keep up with my work load? And, is it possible to live with only one USB Type-C port? The port—which is used to transfer data between notebooks and other devices, charges your Macbook and connects video output—is one of several new features included in the redesigned laptop.

Consumers will need to purchase a USB Type-C cable to use the port, which is similar to the Lightning cable iPhone’s and iPad’s switched to a few years ago. However, unlike other Apple products, the Type-C cable isn’t proprietary to Apple and an open standard that any third-party company and accessory manufacturer can build to and incorporate into their device. If you’re wary about buying expensive Apple cables for your laptop, there are other more affordable options available.

The only two instances during the week where I actually had to use the USB connection for something other than hooking up an external monitor or charging my MacBook, was when I transferred photos from my digital camera and synced music from my iTunes library to my iPhone. A task more and more WiFi-enabled cameras and music streaming services are able to complete these days, decreasing our reliance on cables.

My first experience with the keyboard, which is 40 percent thinner than previous models, induced skepticism when I tried it out in March. I wasn’t sure if the new ‘butterfly’ mechanism, which claims to make the keyboard more stable, was going to provide for a smooth typing experience.

As it turns out my skepticism was unfounded. I felt right at home with the keyboard, taking almost no time to adjust to the minimal amount of time it took to move from key to key. My only complaint about the keyboard focuses on the arrow keys. I found my fingers getting lost when trying to find the much smaller up and down arrows; keys I never realized just how much I relied upon until using the new MacBook.

The Force Touch trackpad is an upgrade over the standard one found on other MacBooks, but not something I’ve found to be significant. As developers begin to integrate Force Touch into apps—allowing you to press harder on certain elements to elicit different actions— the feature will become more useful, but at this point in time wasn’t an exciting (or incredibly useful) feature.

Right now, I primarily use Force Touch to highlight a word and bring up OS X’s dictionary application. It’s a task I can do on any other Mac by tapping on a word with three fingers.

As I began installing apps and setting up various online services, I noticed random pauses and a slight stuttering-like delay. It became clear I was pushing the MacBook to its limit, but at no time did it stop performing a task.

The moment when I noticed the most obvious slowdown was while editing a video in iMovie. Photos, video thumbnails and transition elements were slow to show up at first. After letting the program get up to speed for a minute or so, iMovie ran smoothly and to normal standards.

There’s no denying the new MacBook is a looker. Between it’s unbelievably small footprint, crystal clear 12-inch display and the ability to order one in the same color as your iPhone — it’s a little too easy to immediately fall in love with it. But, when it comes to computers it’s what’s on the inside that counts. Unfortunately, for most, the MacBook’s hardware just isn’t going to cut it.

The new laptop is more like an iPad in terms of portability, ports and performance; it just happens to run OS X instead of iOS. For some, like me, that’s more than enough, but others will be left wanting more from this Apple notebook.

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A SpaceX Falcon 9 rocket is displayed outside a Space Exploration Technologies Corp. facility in Hawthorne, California.
Startups & VentureElon Musk
SpaceX has filed confidentially for IPO ahead of AI rivals
By Bailey Lipschultz, Edward Ludlow and BloombergApril 1, 2026
3 hours ago
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
CybersecurityYouTube
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
By Catherina GioinoApril 1, 2026
3 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economydisruption
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Nick LichtenbergApril 1, 2026
4 hours ago
ntsb
LawAutos
Why hands-free systems in self-driving cars aren’t actually safer, according to the NTSB
By Josh Funk and The Associated PressApril 1, 2026
4 hours ago
Mike Wirth, chief executive officer of Chevron.
EnergyData centers
Microsoft and Chevron enter exclusivity deal on powering West Texas AI data center complex
By Jordan BlumApril 1, 2026
5 hours ago
A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers
Data centers are so hot their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
6 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’
By Fortune EditorsMarch 31, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.