• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
TechDrones

This unsexy technology is set to revolutionize the drone industry

By
Clay Dillow
Clay Dillow
Down Arrow Button Icon
By
Clay Dillow
Clay Dillow
Down Arrow Button Icon
May 5, 2015, 2:42 PM ET
Courtesy Echodyne

The idea of skies filled with autonomous flying robots that change the way people interact with the world has grown in popularity amongst futurists and entrepreneurs alike. Largely absent from the public conversation is a discussion about the inherent shortcomings in unmanned aerial systems: namely that without a human pilot aerial vehicles are flying blind.

Autonomous drones can fly extremely well, but they lack perception having zero awareness of other aircraft operating in their immediate vicinity. This makes the idea of dozens (hundreds, or even thousands) of commercial drones navigating the same airspace while avoiding obstacles like planes and power lines unfeasible. Factor in that the majority of aircrafts in the sky these days are manned and it becomes not only unrealistic but also potentially dangerous.

But, this could be the year that all that change thanks to two decidedly unsexy technologies that are quietly undergoing mini-revolutions of their own. Neither is brand new, but both are falling precipitously in cost and size. These new breeds of radar and electronic systems could transform both the aviation industry and open the door to a genuine commercial drone revolution.

The first technology, automatic dependent surveillance-broadcast (or ADS-B), is something most people only hear about after, say, an airliner vanishes like Malaysia Airlines 370 did last year.

ADS-B is a pricey, and often heavy, on-board aircraft tracking technology that not only determines an aircraft’s own position in space via satellites, but also periodically broadcasts its position and direction. Each broadcast can be picked up not only by air traffic controller towers, but also critically by other aircraft in the area. The automated nature of ADS-B lends itself particularly well to robotic drones since computers are well-suited for the multitasking needed to track multiple aircraft at one time.

Transportation authorities are slowly but surely moving toward making ADS-B an industry standard for all manned commercial aviation. Currently, ADS-B isn’t required on all aircraft. The still-missing Malaysia Airlines jet was not equipped with the technology, while GermanWings flight 9525 was

In the U.S. plans are in place to add the technology to all flights as part of the FAA’s NextGen strategy to upgrade national airspace due to the enhanced safety it imparts.

Small and inexpensive ADS-B units don’t just have major implications for general aviation but for unmanned navigation and guidance as well. If ADS-B components can be made small, lightweight and—most importantly—inexpensive, they could become industry standard for commercial drones as well.

Enter Google (GOOG), which recently announced that its engineers have set out to develop small, lightweight ADS-B units that cost less than $2,000. “We think that—and we are going to do this—we will head-down the trajectory of putting into the marketplace really, really low-cost ADS-B solutions,” Dave Vos, the director of Google’s Project Wing, said during the International Civil Aviation Organization in March. Project Wing is Google’s latest initiative aimed at developing viable commercial delivery drones.

Lightweight, sub-$2,000 ADS-B units would create situational awareness for drones allowing them to fly in shared airspace with both unmanned aviation and manned aviation as well as existing air traffic control systems.

Similarly, a company out of Bellevue, Wa. called Echodyne is developing a way to incorporate the same kind of sophisticated scanning beam radar used by fighter jets—to scan and track objects—into the average quadrotor. The company has found a way to replace the typically bulky apparatus that directs radio waves—a mechanism known as a phase shifter—and replace it with a novel new device made from highly-tuned synthetic materials known as metamaterials.

Echodyne has already been able to demonstrate a small electronically scanning radar on a quadrotor drone, one capable of tracking an individual on the ground or avoiding obstacles during flight, but is still prototyping.

Echodyne’s CTO Tom Driscoll says he is confident that he and his team can get the size down to roughly that of an iPhone6 Plus and the weight down to less than one pound—plenty small for most commercially available drones on the market today. Moreover, the cost will be such that commercial drones could come standard with sophisticated scanning array radar. “Our canned answer is that Echodyne will be providing radar solutions in the thousands and tens of thousands of dollars,” Driscoll tells Fortune. “But we can feasibly see a sub-$1,000 system.”

A 360-degree spatial awareness at that price point could—either alongside ADS-B or independent of it—provide the “sense-and-avoid” capability that drones today sorely lack.

About the Author
By Clay Dillow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
EconomySamsung
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
By Catherina GioinoMay 17, 2026
2 hours ago
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
Energypower
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
By Jordan BlumMay 17, 2026
4 hours ago
AI poised to tilt job market leverage toward older workers
AIHiring
AI poised to tilt job market leverage toward older workers
By Victor Swezey and BloombergMay 16, 2026
12 hours ago
SpaceX heads into a record-shattering IPO with the ‘deepest moat that exists today’ as investors vow to ‘never bet against Elon’
InnovationIPOs
SpaceX heads into a record-shattering IPO with the ‘deepest moat that exists today’ as investors vow to ‘never bet against Elon’
By Jason MaMay 16, 2026
19 hours ago
tarot
AICulture
We talked to 12 tarot card readers who are using AI. They split in 2 camps, with big implications for the technology
By Ziv Epstein, Farnaz Jahanbakhsh, Vana Goblot and The ConversationMay 16, 2026
20 hours ago
liberman
Commentarystart-ups
We watched social media concentrate. The same thing is happening in AI, only at a deeper layer
By David Liberman and Daniil LibermanMay 16, 2026
22 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
23 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
13 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
23 hours ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.