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RetailOlive Garden

Somehow this Olive Garden commercial is pretty touching

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
May 22, 2015, 10:30 AM ET
Photograph by Daniel Acker — Bloomberg/Getty Images
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Olive Garden just released a 60-second ad that tugs at the heartstrings and celebrates family.

The spot, produced by Grey New York, features families singing together, reuniting after years apart and other touching moments captured in low-definition that suggests authenticity. There aren’t any cheesy food-shot clips, as noted by Adweek, which first reported on the new commercial’s release. Throughout the minute-long ad a sweet tone is set as a young girl and an older family member sing and play the song “Home” by Edward Sharpe and the Magnetic Zeros.

“In our latest commercial, Olive Garden celebrates family–whether traditional, blended and extended, neighbors, co-workers or friends. It’s family that supports us, cheers us on, and grounds us in what truly matters,” according to the restaurant chain on YouTube. “That’s why at Olive Garden, we’re all family here.” The ad marks a departure from Olive Garden’s past ads and fits in more closely with with their tagline: “We’re all family here,” which Adweek said its used since 2013.

Olive Garden is owned by Darden Restaurants, which posted higher sales and solid earnings in its latest financial quarter. In fact, the company said Olive Garden celebrated same-store sales up 2.2% boost and growth for the second consecutive quarter for the first time since 2010, according to CNN Money.

Olive Garden made headlines recently with a new item on its men: a breadstick sandwich.

Check out the full ad here:

http://www.youtube.com/watch?v=LJMOWYp4iRY

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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