• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Techsmart cities

Smart cars, meet smart signals

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
August 20, 2015, 5:41 PM ET
Nine Alarm Fire In Boston's Back Bay
BOSTON - MARCH 26: Boston Traffic, seen here on Commonwealth Avenue, was severely affected by a nine alarm fire at 298 Beacon Street in the Back Bay on March 26, 2014. (Photo by Jonathan Wiggs/The Boston Globe via Getty Images)Photograph by Jonathan Wiggs — Boston Globe via Getty Images
Add Fortune on Google for similar content.

With suburbs receding and cities growing, one major challenge is accommodating more cars moving over a fixed number of roads. One important tool will be traffic signals that use better data and automated algorithms to keep traffic flowing more smoothly. These so-called Intelligent Traffic Systems were pioneered in the U.S. in Los Angeles, in advance of the 1984 Olympic games, but they’re just beginning to catch on in mid-sized cities—and the impacts will be huge.

Tim Funderburk sits at one epicenter of change. He’s the traffic signal coordinator for St. Petersburg, Florida, a peninsular city of a quarter million people. Most days, you’ll find Funderburk in a low concrete office in central St. Pete, in front of an eight-foot wide desk bearing four large monitors showing graphs, maps, and charts. From here, Funderburk controls St. Pete’s more than 300 traffic signals, using information from regular manual traffic counts, emails and phone calls from citizens and agencies, and his own frequent drives around town.

Funderburk collates that information and beams adjustments wirelessly to the large control boxes next to each light. His tweaks are sometimes intuitive, but he also uses charts such as one resembling a green-and-red plaid pattern. When he can make the bars line up right, drivers on main arteries are getting a smooth sequence of green lights.

These hands-on methods are working for St. Pete, for now, but growth is steady. And though interstates in the area are being expanded, surface roads can’t be widened. And growing outward isn’t even an option, thanks to the glistening ocean surrounding the city on three sides.

St. Pete is betting on alternative transit like cycling and busing to reduce the number of cars on the road. But the city is also innovating to keep cars moving: Between now and 2018, the city is outfitting a few major surface roads with advanced sensors and processors that will adjust signals automatically, in real time.

St. Pete’s traffic sensing technology, like that in most cities, is still largely limited to induction loops embedded in asphalt. These loops can detect a single vehicle waiting on a small side road, triggering a green signal across a major artery. But induction loops can’t distinguish a single car from an angry traffic jam. Newer sensors can not only detect density, but distinguish between cars, buses, bicycles, and pedestrians, letting algorithms dish out green lights with a bigger picture in mind.

Even in smaller cities, the effects can be huge. When Siemens Intelligent Traffic Systems implemented smart signaling in Tyler, Texas, CEO Marcus Welz says it reduced traffic delays by 22%. Spread more widely, that kind of reduction could have major environmental and economic impacts: Americans currently spend an average of 38 hours a year stuck in traffic, and burn nearly $2 billion in gasoline while sitting still.

Depending on who you ask, the upfront investment in intelligent traffic systems is either a bridge too far, or a bargain. Michael Connors, St. Pete’s public works administrator, says the city has limited its smart traffic implementation because the price tag for a more comprehensive overhaul ran into the tens of millions of dollars.

But Welz points out that tech is often a small slice of overall transportation spending. “What makes a dumb traffic pole smart is usually a small part of the investment”: Just sensors, chips, and software added to existing infrastructure. Plus, the systems are modular, and can be expanded gradually.

Once a system goes digital, even bigger possibilities open up. Smart signals will eventually interface with emerging connected vehicle technologies—for instance, a smart traffic signal could send a warning to your car as it turns red.

“Eventually,” Welz muses, “You could get rid of traffic lights, you could get rid of signs. You can connect directly to the car.”

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

hegseth
Startups & VentureVenture Capital
The defense tech boom has become a bubble—or it will be soon
By Allie GarfinkleJuly 2, 2026
53 minutes ago
Emily Blunt is worth $80 million and just pocketed $15 million for her latest film—but she once wanted to be a Spanish translator for the UN
SuccessCareers
Emily Blunt is worth $80 million and just pocketed $15 million for her latest film—but she once wanted to be a Spanish translator for the UN
By Orianna Rosa RoyleJuly 2, 2026
55 minutes ago
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
NewslettersCIO Intelligence
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
By John KellJuly 1, 2026
15 hours ago
Anthropic CEO Dario Amodei
AIAnthropic
Anthropic’s AI models are back online after a two-week government standoff—settling the company and administration into a fragile truce
By Tristan BoveJuly 1, 2026
16 hours ago
Nikesh Arora, chief executive officer at Palo Alto Networks
SuccessJobs
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
17 hours ago
Current price of Ethereum for July 1, 2026
Personal FinanceEthereum
Current price of Ethereum for July 1, 2026
By Joseph HostetlerJuly 1, 2026
19 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
23 hours ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
19 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.