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RetailThinkGeek

Here’s where ThinkGeek is opening its first physical store

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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September 3, 2015, 1:43 PM ET
ThinkGeek, Inc. - Fairfax, VA
FAIRFAX, VA - NOVEMBER 18: Popular culture references are seen throughout ThinkGeek, Inc. headquarters on Monday November 18, 2013 in Fairfax, VA. The company, which is based in Fairfax, VA sells a variety of items online. (Photo by Matt McClain/ The Washington Post via Getty Images)Photograph by The Washington Post/Getty Images

Nerds everywhere, rejoice!

ThinkGeek, the online seller of geeky gadgets, is planning to open its first physical store at the Florida Mall in Orlando, Fla., on Sept. 25.

The move comes after GameStop (GME) acquired its parent company, Geeknet, for $140 million in June, according to Consumerist.

“The opening of our first brick and mortar store is a significant milestone for the brand and a great example of how the GameStop acquisition is a win for our customers,” Katy McCarthy, president of ThinkGeek, said in a statement. “While people know us today as an online retailer, the GameStop connection will bring vastly more visibility to the brand and our ever expanding selection of exclusive products.”

At the time of the acquisition, GameStop CEO Paul Raines said: “This acquisition creates value to all stakeholders involved. The addition of Geeknet is an important expansion of our global multichannel platform and we are excited to leverage their product development expertise to broaden our product offering in the fast-growing collectibles category and deepen relationships with our existing customer base.”

ThinkGeek first started selling its products in 1999.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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