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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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Techfair use

Mom wins huge fair use ruling in Prince “dancing baby” case

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
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Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
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September 14, 2015, 2:01 PM ET
Prince Performs With Liv Warfield and NPG Horns
LOS ANGELES, CA - MARCH 07: (Exclusive Coverage) Prince performs onstage at The Hollywood Palladium on March 7, 2014 in Los Angeles, California. (Photo by Jeff Kravitz/Getty Images for NPG Records 2014)Photograph by Jeff Kravitz — Getty Images

Score one for dancing toddlers. On Monday, an influential appeals court sided with mother Stephanie Lenz in a long-running case over a 29-second YouTube video that showed her young children boogying to a Prince song, “Let’s Go Crazy.”

The decision, which began in 2007 and is a flashpoint for debate over how to apply copyright in the digital age, will have major implications for how companies treat content uploaded to the internet. In a unanimous ruling, three judges of the 9th Circuit Court of Appeal found that Universal Studios should have considered Lenz’s “fair use” rights before ordering YouTube to remove the video (you can watch it here).

Fair use, as the court made clear, is an independent right that permits people to use copyrighted material in certain situations such as parody or news reporting. Under the law, there is a four-part test for fair use but, for practical purposes, the deciding factors are usually whether the new work is transformative and if it will impact the market for the original work.

Until now, content owners have been able to simply send takedown notices to sites like YouTube or Facebook without having to account for whether or not the material in question is a fair use. Critics say this has permitted copyright owners to abuse the takedown process, often at the expense of free expression. Last month, for instance, affairs site Ashley Madison used copyright notices to take down news reports about its data hacks.

Studios, however, fear that a more onerous takedown system will make it harder to combat a flood of pirated movies and songs posted to the internet. The appeals court acknowledged this position, but found it did not provide a free pass on fair use:

Copyright holders cannot shirk their duty to consider—in good faith and prior to sending a takedown notification— whether allegedly infringing material constitutes fair use, a use which the DMCA plainly contemplates as authorized by the law. That this step imposes responsibility on copyright holders is not a reason for us to reject it

The court added that is “mindful of the pressing crush” of pirated material, but suggested that automated content monitoring systems today make it relatively easy to police piracy while also respecting fair use.

The appeals court also said the Lenz is eligible to collect symbolic damages, but that the case will first have to go before a jury to assess whether Universal had “subjective” knowledge that the video was fair use. You can find a copy of the ruling below (I’ve underlined the relevant bits).

For more on online copyright, here’s how audio site SoundCloud handles these issues:

Dancing Baby 9th Circuit Ruling

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
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Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

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