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Serena Williams

After U.S. Open loss, Serena Williams turns to fashion business at NYFW

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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September 16, 2015, 3:30 PM ET
A Walks the runway as KIA STYLE360 Hosts Serena Williams Signature Collection By HSN on September 15, 2015 in New York City.
A Walks the runway as KIA STYLE360 Hosts Serena Williams Signature Collection By HSN on September 15, 2015 in New York City.Photograph by Getty Images
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Serena Williams suffered a shock defeat at the hands of Italy’s Roberta Vinci in the U.S. Open semifinals. Not only was she bidding for major title No.22, she was also gunning for the coveted Grand Slam in professional tennis (winning the four biggest tournaments in a calendar year). So how did the American tennis champion recover? By hosting a fashion show at New York Fashion Week on Tuesday.

And not only that, Vogue editor and mentor Anna Wintour helped Serena to fine-tune the clothing. The line was for HSN, or the Home Shopping Network, on which Serena regularly hawks her products. This was her second fashion show at New York Fashion Week in two years, according to The New York Times.

It’s little surprise among hardcore fans of tennis that Serena (and older sister Venus) are diehard fashionistas when they aren’t on court. In fact, Serena has taken fashion courses in the past when she wasn’t playing. Meanwhile, Venus owns EleVen, a women’s tennis apparel brand.

“It’s been keeping me busy and keeping me happy because I love fashion. Everyone knows I love fashion, so it’s been really great,” she reportedly said.

My fashion show tomorrow at 3pm. Really proud and excited. #theshowmustgoon #riseup @hsn https://t.co/GVawEJFABX

— Serena Williams (@serenawilliams) September 14, 2015

Serena’s line was apparently impressive, too, garnering accolades from various publications, including The Daily Beast, USA Today and The Daily Mail. It’s no wonder, given Wintour’s tutelage. “Anna’s really been my mentor,” Serena is quoted as saying ahead of the show. “She’s gone over this whole collection.”

Not only that, but rumored beau Drake attended the event and sat at the front row. Two of his songs played as models strutted the runway wearing lots of fringe.

Check out the full video of the HSN fashion show here:

For more on Serena Williams, here’s a look at her marketability versus Maria Sharapova, and a look at how tickets for the women’s final fell sharply after her loss.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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