• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipBING

Exclusive: Interview with a lemming

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
September 17, 2015, 9:00 AM ET
Illustration by Ross Murray

I had a chat with one of the senior lemmings in the business world the other day. Why? Because it’s pretty clear that it’s lemmings that move the markets, and very often people neglect to ask them the proper questions about how they see things.

The lemming greeted me in the den of his burrow, a cozy place festooned with knickknacks. Very comfy furniture. He was a small creature, but as handsome and well turned out as a little rodent could be. His neat fur suit was sleek and shiny, but his itty-bitty button eyes darted this way and that, as if watching an imaginary tennis game. Lemmings are very nervous, as a rule, not only about what might go wrong but also about what might go right—which they won’t know what to do with.

“You are a lemming,” I began. “I’d just like you to state that for the record.”

“Yes. There’s nothing wrong with it. We have our way of looking at things, and for the most part things have worked out okay. There are certainly a lot of us here to tell the tale.” Here he chuckled good-naturedly to himself and briefly groomed his little whiskers.

OUT_illo2_2

“What is it that you’re so nervous about all the time?” I inquired. “Many other creatures don’t jump at every shadow.”

“They’re probably right!” he exclaimed. “But we’re lemmings! Lemmings always see the worst thing that could possibly happen and then feel like it’s already happening. If that’s true, why shouldn’t we all just jump off a cliff? So we’re very afraid, pretty much all the time. And that drives our strategy.”

“You would call it a strategy?”

“Certainly! It’s as good as any other!” He paused for a moment to scratch his ear very quickly with his hind paw. “Sorry,” he said. “Bad habit.”

“So, for instance, what are you afraid of now?” I was almost too scared to ask, and my concern was well founded.

“China!” he exclaimed. “And Greece and Puerto Rico and Spain and ISIS and the collapse of Europe and the Fed (no matter which way it goes) and the whole political situation. Goodness!”

I could see his tiny heart was beating fast, and his ears had turned an iridescent pink. “Oh my,” he panted. “I have a tremendous urge to fling myself off a precipice. I need to discuss that with about a thousand other lemmings.”

“That’s interesting to me,” I said. “Do you have actual meetings with other lemmings? Or do you just … all feel the same trepidations at one time and go bonkers and act stupidly together?”

“I think sort of the latter,” he said, licking his front paw thoughtfully.

“And where to now?” I asked.

“Well, I don’t know,” said the lemming. “The truth is, we don’t think much about the future. Logically, I’d say there’s every reason for optimism. The economy is obviously getting stronger. Everybody wants to put their money in America. Hell, a $20,000 railroad shack in the right location is worth a million dollars if a Russian oligarch or a Google executive (GOOG) wants to live there. So I don’t really feel any big push in the lemming community to find a cliff right this minute.”

“But the next time a scary piece of news pops up?”

“Oh, we’ll freak out,” he said sadly. “We did in August. Almost drove the entire world economy over the edge. I’d like to say publicly, in this forum, that we’re all sorry about that.” He took out a minuscule handkerchief and shined his nose. I could see he was deeply moved. “But we’ll do it again the first chance we get,” he added, and gave me an impish grin.

I got out of there. But I thought it was an enlightening exchange. You’ve got to respect the lemmings. They are who they are and they do what they do. The question for each one of us is whether we choose to follow them when they go nuts. If we have a choice, that is. I’m not sure we do.

Follow Stanley Bing at stanleybing.com and on Twitter at @thebingblog.

A version of this article appears in the September 15, 2015 issue of Fortune magazine with the headline “Interview with a lemming.”

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
AIBlock
Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
By Jacqueline MunisApril 2, 2026
2 hours ago
Asian man talking on the phone with his laptop in his lap
SuccessWealth
Gen Z millionaires are rushing into crypto—and they blame the risky bet on FOMO, or fear of missing out
By Preston ForeApril 2, 2026
3 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
SuccessProductivity
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Orianna Rosa RoyleApril 2, 2026
3 hours ago
Ed Bastian took Delta from bankrupt to billions by putting employees first. He refuses to let AI disrupt that
C-SuiteFortune 500: Titans and Disruptors of Industry
Ed Bastian took Delta from bankrupt to billions by putting employees first. He refuses to let AI disrupt that
By Fortune EditorsApril 2, 2026
5 hours ago
Ed Bastian
SuccessCareers
12 Fortune 500 CEOs worked for Pepsi. Delta’s Ed Bastian explains why it’s a leadership factory
By Preston ForeApril 2, 2026
5 hours ago
farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
7 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
11 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.