The new features allow Dropbox members to assign document access or editing duties to specific groups of people.

Yes, this sounds much like the sharing option that’s already in place. The difference is that creators can more specifically manage security parameters. What’s more, members have more direct access to information about workflow updates. Plus, it makes it simpler for someone to keep personal photos and other documents separate from ones associated with his or her professional life.

The other thing worth mentioning is that you don’t have to use Dropbox’s official business account option to take advantage of the technology. It will roll out to Basic and Pro users over the next week. You could view this as a strategy to get more users interested in the Dropbox for Business edition.

Dropbox and other cloud storage providers are scrambling to redefine their value in the face of marketshare incursions from tech giants including Amazon Web Services, Google, and Microsoft.

Google just reached 1 million “paying organizations” for Google Drive. One the face of it, that dwarfs the figures cited by Dropbox (130,000 accounts) and Box (50,000). None of those numbers reveal the true influence of each service, however, since we don’t know how many users each account represents. Overall, Dropbox believes its service is used by more than 8 million companies.

How Dropbox is wooing businesses:

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