• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipBen Carson

Ben Carson’s divisive campaign rhetoric is beating Donald Trump’s in Iowa

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
October 23, 2015, 2:11 PM ET
CPAC 2015
UNITED STATES - FEBRUARY 26: Dr. Ben Carson speaks to address the crowd at CPAC in National Harbor, Md., on Feb. 26, 2015. (Photo By Bill Clark/CQ Roll Call)Photograph by Bill Clark — CQ-Roll Call,Inc./Getty Images

The latest polls are in, and they’re showing that Donald Trump is no longer leading the Republican field in Iowa. And he wasn’t overcome by an established politician like Jeb Bush or Marco Rubio, but by fellow outsider Ben Carson.

The retired neurosurgeon from Baltimore has 28% of Republican primary voters’ support in the Hawkeye State, according to the latest Bloomberg/Des Moines Register poll. Carson first gained political fame after denouncing President Obama to his face at the 2013 National Prayer breakfast, and he hasn’t stepped off the national stage since.

Carson’s lead in Iowa is likely on account of one simple reason—unlike Donald Trump, he is running the kind of divisive campaign that particularly appeals to Christian conservatives, who account for a significant portion of Iowa Republican Caucus voters.

Evangelical Christians make up about 60% of Iowa’s Republican Caucus attendees, according to the New York Times. They have an outsize influence on this contest, which just happens to be the first in the nation. The victors of the last two Iowa Republican caucuses were Mike Huckabee and Rick Santorum. (Santorum just barely edged out the eventual Republican presidential nominee Mitt Romney.) Both of those candidates based their campaigns on their religious conservatism, making issues like gay marriage and abortion their primary talking points.

Carson is a devout Christian and he’s not afraid to talk about it. He has taken it even further, though, saying that he didn’t think a Muslim should be president and doubling down on that notion when asked about it again. When addressing the subject of gun control, he has asserted that arming Jewish people could have helped to prevent the Holocaust. Gun control isn’t, strictly speaking, a Christian values issue, but it’s an issue that does hold sway with cultural conservatives.

Trump, on the other hand, has played the racial division game more than the religious one, with his blunt talk about immigration and his controversial campaign announcement in which he called illegal immigrants rapists. Iowa is around 87% white, according to census figures, and only around 6% Hispanic or Latino. Anti-immigrant rhetoric doesn’t have the same impact there as it might have in states where the portion of non-white people and immigrants is higher.

All political campaigns are, at the end, at least a bit about division. The rhetoric of many on the left is about setting the working class against the rich, as anyone who has listened to a Bernie Sanders speech can tell you. The differing campaign tones taken by Carson and Trump sets them apart. And, at least in Iowa, Carson’s seems to be resonating more than Trump’s.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
1 hour ago
Have a strong brand in a world of noise—it’s like having the only red T-shirt in a stadium full of white ones
MagazineVolvo
Have a strong brand in a world of noise—it’s like having the only red T-shirt in a stadium full of white ones
By Kamal AhmedApril 2, 2026
3 hours ago
In the age of AI anxiety, the 100 Best Companies to Work For are betting on their people
NewslettersCEO Daily
In the age of AI anxiety, the 100 Best Companies to Work For are betting on their people
By Diane BradyApril 2, 2026
5 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real EstateGen Z
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeApril 2, 2026
6 hours ago
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
AsiaAustralia
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
By Nicholas GordonApril 1, 2026
16 hours ago
jamie dimon
Workplace Culturereturn to office
Jamie Dimon, office-work champion, vows his anti-remote culture ‘would crush you.’ The economy’s top talent begs to differ
By Jake AngeloApril 1, 2026
18 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
6 hours ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
24 hours ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.