Crain’s reported Tuesday that the tech company has abandoned plans to open its first-ever Apple Store-style (AAPL) retail location in the city’s SoHo district.

The store would have showcased and sold the company’s products, such as Chromebooks and Google Nexus tablets. Google leased 5,442 square feet of space for the project, but it appears the tech giant—which is now conglomerate Alphabet—has plans to sublease the space.

It will cost $2.25 million per year to rent the space, the report said. Fortune has reached out to Google for comment and is waiting to hear back.

As Crain’s notes:

The decision to abandon its retail store came after the Internet giant spent $6 million renovating the 131 Greene St. location. The outpost was supposed to be one of Google’s first stand-alone stores in the U.S., putting it in direct competition with Apple, which has a host of brick-and-mortar shops that showcase and sell its products in the city, as well as other tech firms with a retail presence. Just last week, Microsoft opened its flagship store on Fifth Avenue.

The tech firm opened its first-ever branded store in London earlier this year.

Google co-founder Larry Page recently spoke to Fortune about his next big challenge.