• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipHillary Clinton

College Football: Campus Activism’s New (and Old) Hot Spot

By
Liz Olson
Liz Olson
Down Arrow Button Icon
By
Liz Olson
Liz Olson
Down Arrow Button Icon
November 17, 2015, 12:45 PM ET
University of Missouri U. Missouri Campus Back To Work One Day After President And Chancellor Resign Resigns As Protests Grow over Racism
COLUMBIA, MO - NOVEMBER 10: Members of the University of Missouri Tigers football team return to practice at Memorial Stadium at Faurot Field on November 10, 2015 in Columbia, Missouri. The university looks to get things back to normal after the recent protests on campus that lead to the resignation of the school's President and Chancellor on November 9. (Photo by Michael B. Thomas/Getty Images)Photograph by Michael B. Thomas — Getty Images

When Hillary Clinton was asked about campus protests at last Saturday’s presidential debate, the Democratic frontrunner said, “I come from the ‘60s, a long time ago. There was a lot of activism on campus.”

While she might have been equivocating so she didn’t have to take a stand for or against the “Black Lives Matter” activism on campus—or might have just been overcome by nostalgia for her college years—Clinton’s remarks harkened back to an era of turmoil across the country.

Recent protests by student athletes and others may appear novel because there have been few major campus demonstrations in recent years. Students have been concentrating on getting jobs in a rocky economy, and their parents have been worried about education’s high price tag.

But four decades ago, protests were more routine. Students were galvanized by protests against the Vietnam War and against racism.

As is the case today, there were few effective ways to pressure university administrators. One of the few routes to change—then, as now—was college athletics, where players often take on outsize importance in shaping the university’s image and, increasingly, the university’s finances.

College football has become a powerhouse moneymaker for many universities, with colleges reaping huge financial rewards as passionate alumni and other fans are able to watch most games on television. When the University of Missouri stood to lose $1 million or so from a threatened strike by its football team earlier this month, the administration hastily made changes so it did not jeopardize its golden egg.

While complaints against racial incidents on campus is hardly new, the Missouri athletes’ activism was hailed by many—and roundly criticized by others—as a new student protest technique. But that ignores history: In fact, the threat of boycotts and protests harkens back to similar student athlete protests held on campuses in the 1960s.

Those protests met with mixed results.

At Syracuse University in 1969, for example, eight African-American players, sometimes called the “Syracuse Eight,” walked out of spring practice complaining of discriminatory treatment. They demanded that their coach, Ben Schwartzwalder, hire a full-time black coach. When he didn’t, the players decided to boycott.

Under order, Schwartzwalder did hire an African-American coach. But he also refused to allow seven of the players to rejoin the team the next season. And so, even though university protests against racism in 1968 and 1969 had led to the hiring of a vice president for minority group affairs and the addition of an Afro-American Studies program, the athletes’ boycott ended with the university hiring a black coach for a team that, in the 1970 season, had no black players.

The Syracuse protest is one of many examined in Integrating the Gridiron: Black Civil Rights in American Football, a book by Lane Demas, a history professor at Central Michigan University.

In the book, he singles out the importance of the 1969 protest at the University of Wyoming, when 14 of the team’s black players were kicked off the team because they wanted to wear black armbands during an upcoming game against Brigham Young University. The armbands were to protest the Mormon Church’s discrimination against black people.

That same season, 14 black players on the San Jose State team wanted to show solidarity by wearing black armbands. But the university canceled the game, citing racial unrest.

Whether it was boycotts or armbands, those players were following precedents already set in the mid-1960s. In 1967, a number of black players for the University of California football team had adopted one of those tactics—boycotting spring practice—until they won their demand that more black coaches be hired. The university complied and that same year hired John W. Erby, a star college football player and disabled Vietnam War veteran, as the first African-American coach in the Pacific Coast conference.

Other players followed suit, notably those at Michigan State in 1968, and often were able to parlay their public image and financial importance to their universities into policy changes.

It is too early to tell whether the most recent actions of the Missouri players will rekindle civil rights activism and bring about change in racial practices and policies on campus. Since the Missouri action, more campuses have seen protests against bigotry, but whether the student athletes will prevail is still unclear.

About the Author
By Liz Olson
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Ed Bastian
SuccessCareers
12 Fortune 500 CEOs worked for Pepsi. Delta’s Ed Bastian explains why it’s a leadership factory
By Preston ForeApril 2, 2026
9 minutes ago
farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
2 hours ago
Have a strong brand in a world of noise—it’s like having the only red T-shirt in a stadium full of white ones
MagazineVolvo
Have a strong brand in a world of noise—it’s like having the only red T-shirt in a stadium full of white ones
By Kamal AhmedApril 2, 2026
4 hours ago
In the age of AI anxiety, the 100 Best Companies to Work For are betting on their people
NewslettersCEO Daily
In the age of AI anxiety, the 100 Best Companies to Work For are betting on their people
By Diane BradyApril 2, 2026
5 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real EstateGen Z
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeApril 2, 2026
6 hours ago
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
AsiaAustralia
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
By Nicholas GordonApril 1, 2026
17 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
6 hours ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.