• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
TechPointCloud

Data Storage King EMC Finally Gets With the Times

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
December 8, 2015, 9:35 AM ET
Jeremy Burton, president of products and marketing, EMC.
Jeremy Burton, president of products and marketing, EMC. Nicole Connolly Photography by NicoleConnolly.com
Add Fortune on Google for similar content.

EMC is known for many things. It’s the object of a $67 billion acquisition plan by Dell; it leads the market in storage systems used by big companies and it’s a majority owner of VMware. But it’s not typically (or ever) seen as a champion of open-source software.

That’s beginning to change.

On Tuesday, the Hopkinton, Mass.-based company said it is open sourcing software that manages and orchestrates the set up and management of servers and storage switches in data centers. The software, called RackHD, and associated documentation is already on Github, an online library for open-source products. Developers can go there to check out what’s available and download software as needed.

Open-sourcing is the practice of making the nuts-and-bolts software source code available to developers anywhere, anytime for examination, tweaking and deploying under a variety of non-commercial licenses.

It is the antithesis of the proprietary, company-owned software from Microsoft (MSFT), Oracle(ORCL), Apple, and, um EMC, but it is also very much the way the world is going. Last week even Apple (AAPL)—seen as the ultimate power in closed, proprietary software—made good on promises to open-source its new Swift programming language.

We are living in a new world, people.

To be fair this is not totally new ground for EMC (EMC). In May, it open-sourced software for managing mixed storage systems in data centers, a sort of storage analog to RackHD. With that software, called CoprHD, customers can run storage systems from many vendors in a shared pool of resources with ViPR acting as the traffic cop.

Jeremy Burton, president of products and marketing for EMC, acknowledged that just two or three years ago, the thought of EMC opening up key code for the world would have been a stretch to say the least.

Instead, the company is hoping to make this a common practice at least for the work coming out of its emerging product teams. “The old idea was that we’d produce proprietary source code and over our dead body would we share it,” Burton told Fortune.

This is a learning process, he said. in May, CoprHD was released under the Mozilla software license, but a new release of the code (to be released Tuesday) will be available under another license known as Apache 2 due to input from developers, Burton said.

So, what’s the point of RackHD? It should help tech providers and customers deploy new technology faster, Burton explained.

It’s what is called a hardware management and orchestration layer, which makes it easier for those who run big data centers to automate the deployment and running of industry-standard servers and to update server switches.

Companies like Amazon (AMZN) Web Services, Microsoft, and Google (GOOG) wrote their own software to do this for their massive public cloud data centers, but other companies typically need to write their own code.

“There will be a chunk of the world in public cloud without a doubt but in every organization there will almost be a set-top model with some stuff running on-premises and other stuff in public cloud,” Burton said. “And in those situations, those customers will want to run something on premises that replicates what’s in the public cloud.”

In theory, RackHD will make it easier for data centers using standard hardware to update firmware, take advantage of new features and capabilities or install new virtualization or operating systems without weeks or months of lagtime. RackHD will work with, not replace, existing orchestration products like Puppet, Chef and Ansible, EMC contends.

It’s unclear how many companies will turn to EMC, which is, after all, a storage player, for technology to manage their servers. Sure, EMC has a big presence in corporate data centers but so does IBM (IBM), HP (HPE) and other companies that have their own agendas.

It also seems that much of what RackHD purports to do could also be accomplished using parts of OpenStack, although RackHD isn’t as all-encompassing. EMC said its affiliated EMC Federation companies Virtustream and Pivotal are already using RackHD.

So who’s next into the open-source pool? Probably more of the company’s storage controllers themselves, Burton said.

To be sure, EMC is hardly likely to open-source the software associated with its high-end VMAX storage systems, but hey, it’s a start.

Follow Barb Darrow on Twitter at @gigabarb. Read her Fortune coverage at fortune.com/barb-darrow or subscribe via her RSS feed.

Make sure to subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

For more on the EMC-Dell deal see the video:

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
Investingstock prices
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
By Marco Quiroz-GutierrezJuly 2, 2026
12 hours ago
U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
13 hours ago
Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
13 hours ago
ai
North AmericaImmigration
Trump’s $46 billion ‘smart wall’ with Mexico bets on AI and scale
By Rebecca Santana and The Associated PressJuly 2, 2026
14 hours ago
sk
AISouth Korea
AI “grief videos” turn mourning into a $390 service in South Korea
By Hyung-Jin Kim and The Associated PressJuly 2, 2026
14 hours ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
15 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
15 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
16 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
18 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.