• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
TechCoffee

Blue Bottle Coffee Resolves Its Iced-Coffee Cup Crisis

By
Daniel Roberts
Daniel Roberts
and
Ethan Wolff-Mann
Ethan Wolff-Mann
Down Arrow Button Icon
By
Daniel Roberts
Daniel Roberts
and
Ethan Wolff-Mann
Ethan Wolff-Mann
Down Arrow Button Icon
December 15, 2015, 2:57 PM ET
Blue Bottle Coffee Brooklyn
A quartet of pour-over coffees at a Blue Bottle shop in Brooklyn.Courtesy Clay McLachlan/Blue Bottle Coffee
Add Fortune on Google for similar content.

In October, Blue Bottle Coffee quietly pulled its plastic cups from all of its stores in the U.S.

Since that time, if you walked into a Blue Bottle café and ordered an iced coffee, you received it in a thick, cardboard cup normally used for hot coffee. It was a fix that caused much consternation—call it the Blue Bottle coffee cup crisis of 2015—but it is coming to an end at last, Fortune has learned.

Why has Blue Bottle, a hot Oakland-headquartered startup backed and frequented by the tech community, been serving iced-coffee in hot-coffee cups? Because it had decided that its cups were not durable enough. “The cups didn’t hold up as well as we wanted, so we decided to explore new vendors that would provide sustainable and durable options,” says Rifkin Young, director of finance operations at Blue Bottle. “We constantly re-evaluate our practices to make sure we’re living up to our own standards, and we didn’t feel that our iced-beverage cups made the cut. We opted to switch to the hot cups while waiting for our new cold cups to arrive.”

If durability was the chief concern, it’s puzzling that Blue Bottle dumped its old cups in the interim to adopt cardboard, a material that is fundamentally incompatible with the beverage.

You might think that using hot cups for iced coffee was no big deal, and indeed, no one reported on the change, which lasted months. But for iced-coffee lovers, it was devastating to the Blue Bottle iced-coffee experience—a painful time akin to last year’s lime shortage for Corona drinkers.

The cardboard cups get soggy when used as iced-coffee vessels. How quickly? Based on a week of daily testing, the walls of the cardboard cups soften after just 35 minutes. (To be sure, many people may finish an iced coffee in a shorter time than that.) With the previous cups, the condensation caused by the ice was not absorbed into the plastic—it would bead on the outside, like any standard plastic cup you’d be given at a Starbucks or Dunkin’ Donuts. The paper cup acts as a sponge, soaking up the cold and weakening the cup’s structural integrity.

Compounding the situation, drinkers had to use the lids that match the cardboard cups. The Blue Bottle straws (in their charming light-blue color) do not fit through the small square opening at the top of the cardboard-cup lids; they get crimped. To make it work, you have to rip open the hole in the lid—not a good look for a company that has been praised for its design.

An employee of a bookstore in the Rockefeller Center shopping concourse, who wished to remain anonymous for fear of damaging a budding relationship with a Blue Bottle barista, noted the change last month and said, “The hot cups just don’t work for iced coffee. It’s a real problem.”

In a way, the makeshift solution made for an interesting, albeit accidental, experiment. Matt Bachmann, co-founder of cold-brew maker Wandering Bear Coffee, picked up an iced coffee on Tuesday at the Blue Bottle in Manhattan’s Chelsea neighborhood, which was still using the hot-coffee cups. “I realize, drinking it this way, that so much of iced coffee is visual,” he says. “For cold coffee, which doesn’t have the aromatic and smell appeal that hot coffee does, you derive pleasure from adding the milk into the cup, seeing the color.” Drinking iced coffee from a non-transparent cardboard cup, he says, “actually diminishes a lot of the sensory experience of having an iced coffee.” And since the chicory in Blue Bottle’s New Orleans cold brew gives the brown coffee a nice brick-red tint, the coffee’s unique visual appeal was lost.

Now Blue Bottle says its coffee-cup nightmare is ending: the first shipment of new plastic cups arrived at its warehouse in Brooklyn last Friday. They are currently being distributed to all of its U.S. locations. Californians have already breathed sighs of relief, as their Blue Bottle shops received the new plastic cups first, a few weeks ago. New York locations will change over to the new cold cups by the end of this week.

The new cups are made by NatureWorks Ingeo, made from plants, and certified compostable by the Biodegradable Products Institute. Previously, the chain had been using Fabri-Kal’s Greenware-branded cups, which are also made from Ingeo biopolymer and are also certified by the BPI. With both cups made from the same materials, it is still unclear what the structural issues really were.

The chain has 21 cafés in the U.S. (10 in the Bay Area, seven in New York, four in Los Angeles) and two in Tokyo. It has raised $126.7 million in private venture capital, but its fortunes have seen some recent reassessment. Fidelity, which invested $21 million last May, marked down the value of its private shares in Blue Bottle by 43% internally, then marked them down again, putting its apparent valuation well below the previously reported $420 million. The next month, Blue Bottle announced it would kill off its wholesale business.

As New York Times coffee critic Oliver Strand tells us, cup struggles wouldn’t matter anyway if people drank their iced coffee in what he sees as the proper fashion: in a glass, inside the shop. “I rarely get coffee to go,” he says. “I like to drink it there in glass or ceramic and enjoy the space, the light, the seating outside. I’m paying for it, so I might as well use it.”

Of course, not everyone has the time to sit. And those who grab their iced coffee for the road require efficient function. For iced-coffee fanatics who had noticed Blue Bottle’s cumbersome cup situation this fall, good news: It’ll all be over soon.

Additional reporting by Kia Kokalitcheva in San Francisco.

Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

For more on the coffee business, watch this Fortune video:

About the Authors
By Daniel Roberts
See full bioRight Arrow Button Icon
By Ethan Wolff-Mann
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big TechNvidia
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
11 minutes ago
Dell’s AI boom is real, but so is the profit margin hit nobody is pricing in
AIDell Technologies
Dell’s AI boom is real, but so is the profit margin hit nobody is pricing in
By Mia OsmonbekovJune 30, 2026
12 hours ago
Image of colored bar charts with one being pushed up.
NewslettersEye on AI
AI is minting billion-dollar companies faster than before
By Beatrice NolanJune 30, 2026
14 hours ago
Anthropic CEO Dario Amodei pointing to his head.
AIAnthropic
At the heart of Anthropic’s clashes with the U.S. government, a decision not to play by the new rules of Trump’s Washington
By Jeremy KahnJune 30, 2026
17 hours ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
19 hours ago
vinod
CommentaryData centers
Vinod Khosla: AI’s energy crisis has a fix — and it doesn’t need the grid
By Vinod KhoslaJune 30, 2026
19 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
1 day ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
20 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.