• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechUber Technologies

How to Avoid Uber Surge Pricing on New Year’s Eve

By
Alicia Adamczyk
Alicia Adamczyk
and
Money
Money
Down Arrow Button Icon
By
Alicia Adamczyk
Alicia Adamczyk
and
Money
Money
Down Arrow Button Icon
December 31, 2015, 12:11 PM ET
The Uber logo is displayed on the window of a vehicle
The Uber Technologies Inc. logo is displayed on the window of a vehicle after dropping off a passenger at Ronald Reagan National Airport (DCA) in Washington, D.C., U.S., on Wednesday, Nov. 26, 2014. Uber Technologies Inc. investors are betting the five-year-old car-booking app is more valuable than Twitter Inc. and Hertz Global Holdings Inc. Photographer: Andrew Harrer/Bloomberg via Getty ImagesPhotograph by Andrew Harrer — Bloomberg via Getty Images

Between the Champagne hangover and already fuzzy resolutions, most of us have enough to deal with on New Year’s Day—a surprise surge-priced Uber bill is the last thing we need.

Surge pricing is when Uber increases your fare due to high demand in a certain area. In theory, the system is supposed to encourage more drivers to take to the streets to pick up ride seekers, though that doesn’t seem to pan out in practice. And as anyone who’s ever taken an Uber knows, surge pricing adds up fast—in one reported instance the rate was 50 times the standard fare (two to eight times is more likely).

New Year’s Eve is the car sharing company’s busiest night of the year, and last time the ball dropped, social media lit up with furious customers complaining about their Uber fares. Don’t want to add your own inflated bill to the mix this year? Here are some ways to avoid the surge:

Arrive (and Leave) Early

Uber’s customer blog encourages party-goers to leave for their festivities early—before 7 p.m. And if counting down to the new year isn’t part of your NYE plan, another, less practical, tip from the company is to head home before midnight. Peak traffic hours are expected to be between 12:30 a.m. and 2:30 a.m.

Split the Fare

Before you call an Uber, check the price estimate in the app. It should give you an idea of how much you’ll pay, and if it’s too much, wait it out for a few minutes, or split the fare with others by using uberPOOL, which will still boast fares 25% cheaper than uberX on New Year’s Eve. No, it’s not the quickest way to get home, but it will save you a few bucks.

Wait a Few Minutes

According to a study performed earlier in the year by computer scientists at Northeastern University, surge pricing lasts “less than 10 minutes and often less than 5 minutes (and prices are updated every 5 minutes).” So drink some water (your head will thank you the next morning) and try again in a few minutes. Or if your neighborhood is safe in the wee hours, walk a few blocks to see if demand is lower in a different area.

Read Next: Uber Reveals How Much Its Drivers Make (Sort Of)

Use an Alternative App

Lyft: Most people have heard about Lyft, but most people still don’t use it. If you don’t want to wait around for an Uber, these services are pretty interchangeable.

Carmel Car Service: Live in NYC? Carmel Car Service is another great alternative. In my experience the drivers are always polite and arrive early. Plus you can almost always find a $3 to $5 off coupon.

Curb: Curb is available in 60+ cities, including many college towns.

Via: If you live in New York City or Chicago, you can save money on at least one leg of your journey with Via, which charges a $5 flat rate (but only runs until 9 p.m).

Find more Uber alternatives here

This story was originally published on money.com.

About the Authors
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon
By Money
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real EstateBillionaires
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Marco Quiroz-GutierrezApril 2, 2026
1 hour ago
A SpaceX Falcon 9 rocket is displayed outside a Space Exploration Technologies Corp. facility in Hawthorne, California.
Startups & VentureElon Musk
SpaceX has filed confidentially for IPO ahead of AI rivals
By Bailey Lipschultz, Edward Ludlow and BloombergApril 1, 2026
12 hours ago
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
CybersecurityYouTube
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
By Catherina GioinoApril 1, 2026
12 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economydisruption
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Nick LichtenbergApril 1, 2026
12 hours ago
ntsb
LawAutos
Why hands-free systems in self-driving cars aren’t actually safer, according to the NTSB
By Josh Funk and The Associated PressApril 1, 2026
13 hours ago
Mike Wirth, chief executive officer of Chevron.
EnergyData centers
Microsoft and Chevron enter exclusivity deal on powering West Texas AI data center complex
By Jordan BlumApril 1, 2026
13 hours ago

Most Popular

Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
19 hours ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
20 hours ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
3 days ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.