• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
FinanceWall Street

Why Stocks May Have More to Drop

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
January 8, 2016, 2:29 PM ET
Trading At The NYSE As U.S. Stocks Rise Amid Payroll Gains
A Wall Street sign stands outside the New York Stock Exchange (NYSE) in New York, U.S., on Friday, Jan. 8, 2016. The Standard & Poor's 500 Index fluctuated near a three-month low as energy shares followed a retreat in crude, overshadowing early optimism on China's moves to restore calm to its sinking markets and data that showed U.S. payrolls surged more than expected in December. Photographer: Michael Nagle/Bloomberg via Getty ImagesPhotograph by Bloomberg via Getty Images

Most Wall Street market strategists were calling stocks a buy before the market’s recent slide. So you would think that after a four-day drop of more than 900 points in the Dow Jones Industrial Average—the worst annual start for the market since at least 1896—equities would now present a downright bargain.

That may not necessarily be the case.

It’s generally true that the lower your entry point, the higher your future return. That’s because the market is a poor forecaster of earnings growth. Just because investors have pushed stocks up to lofty valuations doesn’t mean profits will wax extra-fast to justify the rich price-to-earnings multiples. Nor do low P/Es regularly foreshadow mediocre growth in profits.

The math is basic. Future profits are likely to grow at about the same rate whether investors have bid up P/Es or not. Therefore, you’ll make a lot more money over time buying when P/Es, and investor expectations, are modest. If prices are lower today than a few months ago, you’ll probably reap a higher return buying now than at the peak.

Obviously, investors are facing that scenario today. So how much more can they expect to pocket versus folks who bought equities at the peak? In other words, what’s the extra return you can expect by purchasing shares following the recent selloff? And is the decline sharp enough to create a genuine buying opportunity?

A good metric for predicting future returns is the average of the current dividend yield—the cash companies pay investors each quarter divided by the share price—and the earnings yield, which is the estimate of the profits a company is likely to generate for each dollar you’re paying for the stock. It’s a measure preferred by Chris Brightman, chief investment officer of Research Affiliates, a firm that oversees strategies for $154 billion in index funds. For the earnings yield, the best measure uses the adjusted P/E developed by Yale economist Robert Shiller, which removes distortions caused by spikes and valleys in profits. Simply flip to Shiller P/E to arrive at E/P—that’s the earnings yield.

At the market’s summit on May 22 of last year, the earnings yield stood at 3.73% (the inverse of the Shiller P/E of 26.8), and the dividend yield was 1.9%. The average of the two is 2.8%. Include 2% for inflation and the total expected return at the market peak was 4.8%.

Thanks to the S&P’s subsequent 9% decline, the dividend yield has risen to 2.2%, and the earnings yield has expanded to 4.1%. Hence, the average of the two, the expected return, has grown to just over 3.1%. Add inflation, and the best bet is that you’ll make about 5.1% a year going forward in a combination of dividends and capital gain.

Hence, despite all the shock and surprise over the market’s retreat, investors can expect a meager 0.3 percentage point bump in their future gains by purchasing stock at today’s reduced prices. How does that translate into returns?

If you’d placed $100,000 in an S&P index fund last May, you could expect your holdings to grow to $126,400 in five years. If you bought now, that figure would increase to $128,200, a difference of just $1,800. That 0.3 percentage point difference is so small that it compounds into only a meager edge over time.

One conclusion is that the selloff hasn’t improved prospects much for investors. The second conclusion is more fundamental: At these prices, stocks are still far from a bargain. “Prices have come down a lot, and that’s great, but they’re still way above the long-term average of the Shiller PE, or even the average of more recent decades,” notes Jim Masturzo, VP of the asset allocation group at Research Affiliates.

To reach the Shiller average P/E of around 19 that’s prevailed since 1990, the S&P would need to fall another 20% to 1560, into deep bear territory. Despite all the recent market noise, stocks aren’t anywhere near a screaming buy.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

epstein on the right, deutsche bank logo, dollar bill butterflies, and christian sewing on the left in a collage
BankingJeffrey Epstein
‘The Butterfly Trust’: How Deutsche Bank maintained Jeffrey Epstein as a client until he was arrested
By Lily Mae LazarusMay 17, 2026
17 minutes ago
Mary Moreland-Abbott Executive Vice President of Human Resources.
CommentaryRetirement
Gen X is the most indebted generation in America. Their employers can fix that
By Mary MorelandMay 17, 2026
47 minutes ago
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
Successunemployment
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
By Orianna Rosa RoyleMay 17, 2026
1 hour ago
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
EconomySamsung
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
By Catherina GioinoMay 17, 2026
2 hours ago
Kevin Warsh, chairman of the US Federal Reserve nominee for US President Donald Trump, during a Senate Banking, Housing, and Urban Affairs Committee confirmation hearing in Washington, DC, US, on Tuesday, April 21, 2026.
BankingKevin Warsh
Wall Street is keeping a close eye on Kevin Warsh at the Fed. These are the red (and green) flags they’re watching for
By Eleanor PringleMay 17, 2026
3 hours ago
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
Energypower
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
By Jordan BlumMay 17, 2026
4 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
23 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
13 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
23 hours ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.