• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
CommentaryGmail

Gmail’s Just Not Sorry Campaign Misses Some Painful Truths

By
Erin Sawyer
Erin Sawyer
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Erin Sawyer
Erin Sawyer
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
January 10, 2016, 12:00 PM ET
CHINA-US-IT-INTERNET-GOOGLE-COMPANY
This photo taken on January 7, 2010 shows a woman typing on the keyboard of her laptop computer in Beijing. China declared its Internet "open" on January 14 but defended censorship that has prompted Web giant Google to threaten to pull out of the country, sparking a potential new irritant in China-US relations. China employs a vast system of Web censorship dubbed the "Great Firewall of China" that blocks content such as political dissent, pornography and other information viewed as objectionable and the issue looks likely to shape up as the latest addition to a growing list of disputes between China and the United States over trade, climate change and human rights. AFP PHOTO / Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)Photograph by Frederic J. Brown — AFP via Getty Images
Add Fortune on Google for similar content.

In my first job fresh of out of B-school, a 20-something male friend of mine in investment banking gave me a piece of advice: “While I was reading over your shoulder on your laptop, I noticed that you started your email to your manager with ‘sorry.’ You really shouldn’t do that.”

From then on, I made the conscious decision to take his advice—and banish “sorry” from my work emails—unless I really meant it. Now, five years later, there’s a Gmail plug-in called “Just Not Sorry” designed to edit women’s speech and discourage them from saying words like “I think” or “just” or “sorry” that may weaken the message they’re trying to get across in work emails and the like.

The plug-in’s developer, Tami Reiss, explained in a recent interview, “We edit ourselves out and we minimize ourselves…because we’re afraid of coming off as too strong, when in reality, by adding them in, we’re making ourselves come off as weak.”

Reiss is right to point out that some women are afraid of coming off as too strong and being labeled as bossy. As Sheryl Sandberg and Adam Grant wrote in a New York Times op-ed last year, “When a woman speaks in a professional setting, she walks a tightrope. Either she’s barely heard or she’s judged as too aggressive.”

If women eliminate these words from their emails, then, will they be seen as aggressive, cold, or bitchy? The data says no. But the plug-in misses the much larger problem that persists for many women in the workplace: They lack confidence and have few mentors to help them navigate the professional landscape.

It’s true that many women—in an effort to soften their communication—diminish their words. In the book Playing Big, Tara Sophia gives women lessons on what she calls “communicating with power,” and offers techniques for eliminating the little things we do in our speech and writing that diminish potential impact. In an article for Goop, she explains the common “little things,” like including words like “just” and “actually,” using qualifiers (“I’m no expert in this, but…”), and asking “Does that make sense?” While women often claim that adding these little things makes them seem friendlier, warmer, and more approachable, they’re in fact making them appear less confident and less important.

What Reiss’ plug-in gets wrong, though, is labeling workplace communication as an issue specific to women, when all employees should be prioritizing their communication skills as a top goal for 2016. Society is telling us that women should change their language to match that of men, but it goes beyond that: Understanding the differences in how everyone how communicates and responds to situations in the workplace can facilitate adjustments, better communication, and a more productive work environment.

The same can be said of upspeak, or the tendency by women to raise their voices at the end of questions, which makes women sound tentative. Speech pathologist Susan Sankin explains, “…they feel that when they present themselves that it sounds as if they lack confidence, even though they’re very capable, and they know that they have the capacity to sound better, more confident, more assured with some help.” Women who aim to be seen as leaders at work should care how they present themselves, which includes their verbal image. I’ve worked with a voice coach at Northwestern University and learned to speak in a deeper, stronger voice, and have thus eliminated upspeak at the end of my sentences, which helps me more confidently detail my skills and career achievements during job interviews.

Similarly, women need to tweak their language, both written and verbal, to take more credit for their accomplishments. In resumes, and in interviews, women more frequently use “we” when describing successes in their career, compared to the more frequent use of “I” by their male counterparts.

 

How, then, do we encourage women to strengthen their language? We shouldn’t rely on a plug-in to do it. An email that omits words like “sorry” will do little to improve how you’re viewed in the workplace, especially if you still use such words during in-person meetings and presentations. Last summer’s “Not Sorry” Pantene ad reminds us how often women use “sorry” in daily life.

As professional women, we need to not only write emails that clearly communicate our messages, but we must develop behaviors, speech, and body language in all settings to display confidence and poise to our colleagues, both male and female. For women with high career aspirations and ambitions to reach the c-suite, it’s vital to have the whole package—confidence, composure, decisiveness, and the ability to communicate in an articulate manner, according to Rebecca Shambaugh, founder of Women in Leadership and Learning.

Most alarmingly, the fact that Reiss felt the need to write code to help solve this issue points to the larger problem of women lacking mentors, and not investing the time to seek feedback on how to improve all forms of communication.

Throughout my career in technology and automotive, I’ve received advice from mentors, friends, and colleagues to work on effective communication in the workplace: how to deliver persuasive recommendations, when it is/is not appropriate to speak up in meetings, and eliminating my “filler” words when speaking. These are skills that all employees—not just women—should continuously work on. Sandberg and Grant say the long-term solution for women’s balancing act between bossy and demure is obviously to get more women into leadership roles. In the meantime, women must seek out opportunities to better develop their communication skills, which will help them more clearly communicate their ideas at all levels of the organization.

Unfortunately, there is no quick fix for taking credit for what we’ve achieved—and it is likely not going to come in the form of an email plug-in for women. While the plug-in may have been well-intentioned by its founders, it simply cannot create a sense of energy and empowerment that many women are lacking in the workplace.

About the Authors
By Erin Sawyer
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
9 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
10 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
10 hours ago
usa
Commentary250 Years of Innovation
America at 250: why the Constitution was built to restrain government, not celebrate majority rule
By Steve H. HankeJuly 1, 2026
10 hours ago
t
CommentaryMedia
Netflix could turn NBC into its biggest bet yet — and this time, the math actually works
By Jeffrey Sonnenfeld and Steven TianJune 30, 2026
1 day ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
1 day ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
13 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
11 hours ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.