• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipOregon

Oregon’s Latest Minimum Wage Compromise Exposes Urban-Rural Income Divide

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
January 15, 2016, 5:45 PM ET
Portland Oregon Retains Its "Weird" Title
PORTLAND, OR - FEBRUARY 11: The "Keep Portland Weird" sign is viewed on February 11, 2012, in Portland, Oregon. Portland has embraced its national reputation as a city inhabited with weird, independent people, as underscored by the dark comedy of the IFC TV show "Portlandia." (Photo by George Rose/Getty Images)George Rose Getty Images

For all the victories claimed by the movement for a nationwide $15 per hour minimum wage, none has come at the statewide level. Big cities like Seattle, San Francisco, and Los Angeles have passed $15 minimum wages, and New York State is set to implement a $15 per hour minimum for fast-food workers. But no state has universally adopted the $15 per hour rate, and a new proposal in Oregon offers us one reason why.

On Thursday, Oregon Governor Kate Brown unveiled a plan to hike the minimum wage in Oregon. She wants to increase the minimum wage in Portland to $15.52 by 2022—higher than any current city rate—and raise the minimum wage to $13.50 elsewhere in the state by then.

The proposal was prompted, in part, by a ballot initiative to put a statewide $15 minimum wage to a vote in November 2016. Brown’s two-tiered hike, which could preempt the ballot effort, appeases wage advocates and labor unions in Portland while acknowledging that many rural areas in the state are still hurting from the recession. In announcing her plan, Brown said in a statement that it “establishes a higher minimum wage in the Portland metropolitan area, where the economy is growing faster and has traditionally been stronger, than in the rest of the state.”

New York used a similar approach when it implemented its wage hike for fast-food workers, requiring franchised restaurants in New York City to raise their hourly wage to $15 by the end of 2018, while giving the rest of the state until 2021 to reach that threshold.

The cost-of-living differences between cities and rural areas—or even the disparity in costs from one metro area to another—is an obvious hurdle in the push for statewide minimum wage proposals, such as the one New York Governor Andrew Cuomo introduced in September. Lawmakers, especially those representing constituents who live outside urban hubs, argue that minimum wage increases are harder for rural businesses to absorb and they often balk at blanket hikes.

Then again, the cost of living has always differed based on geography and states have managed to pass universal wage hikes in the past. Why is it such a big deal now?

Wage hikes that became law prior to the present-day Fight for $15 era were more incremental and a matter of legislative “horse trading,” says David Cooper, an economic analyst at the Economic Policy Institute. But because the value of the federal minimum wage has eroded so much—it’s been $7.25 since 2009— recent efforts to increase minimum wages at the local, state, and federal levels have focused more on what a worker needs to earn to live comfortably in a certain geographic area. That—along with the attention given to the United States’ vast income inequality—has made the cost of living a more prominent talking point in legislative negotiations and among worker advocates, Cooper says.

That doesn’t mean that a statewide $15 minimum wage is impossible. It just means that if it occurs, it’ll likely mirror Brown’s proposal on Thursday and take a tiered approach to reaching that rate. Indeed, Cuomo’s proposal for an all-industry, statewide $15 minimum wage calls for the hike to take place more rapidly in New York City and at a slower pace for the rest of the state.

Exceptions to the tiered model could pop up if a state avoids the legislative process and instead introduces a ballot initiative to voters. That could happen soon in California, where there’s an effort to get a $15 statewide minimum wage ballot initiative before voters in November 2016.

“Raising the minimum wage is incredibly popular with the public,” Cooper says. “As a ballot initiative, it passes.”

About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
AIBlock
Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
By Jacqueline MunisApril 2, 2026
4 hours ago
Asian man talking on the phone with his laptop in his lap
SuccessWealth
Gen Z millionaires are rushing into crypto—and they blame the risky bet on FOMO, or fear of missing out
By Preston ForeApril 2, 2026
6 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
SuccessProductivity
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Orianna Rosa RoyleApril 2, 2026
6 hours ago
Ed Bastian took Delta from bankrupt to billions by putting employees first. He refuses to let AI disrupt that
C-SuiteFortune 500: Titans and Disruptors of Industry
Ed Bastian took Delta from bankrupt to billions by putting employees first. He refuses to let AI disrupt that
By Fortune EditorsApril 2, 2026
8 hours ago
Ed Bastian
SuccessCareers
12 Fortune 500 CEOs worked for Pepsi. Delta’s Ed Bastian explains why it’s a leadership factory
By Preston ForeApril 2, 2026
8 hours ago
farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
9 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
14 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
14 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.