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LeadershipBernie Sanders

Ben & Jerry’s Founder Created A Bernie Sanders Ice Cream Flavor

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
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Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
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January 25, 2016, 2:50 PM ET
Bernie Sanders Holds Campaign Rally At Virginia Fairground
MANASSAS, VA - SEPTEMBER 14: Thousands of people gather to hear Democratic presidential candidate Sen. Bernie Sanders (I-VT) during a campaign rally at the Prince William County Fairground September 14, 2015 in Manassas, Virginia. Sanders addressed 12,000 students at Christian Liberty University earlier in the day. (Photo by Chip Somodevilla/Getty Images)Photograph by Chip Somodevilla—Getty Images
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Political fandom comes in all forms and the latest round of support for Democratic presidential candidate Bernie Sanders is pint-sized.

Ben Cohen, co-founder of famed ice cream brand Ben & Jerry’s, is a longtime supporter of Sanders and announced on Monday that he has made a limited edition batch of “Bernie’s Yearning,” a pint of plain mint ice cream with a milk chocolate disc covering the top. The disc is emblematic of the economic gains of the 1%. “Beneath it, the rest of us,” Cohen’s website says.

Sanders’ campaign was in on the act. Cohen’s website says that all costs associated with the new flavor—except for Cohen’s own labor, which was volunteered—were paid for by Bernie 2016.

Cohen introduced the flavor with a tweet and Facebook post on Monday that linked to his site. He made 40 pints of Bernie’s Yearning in his kitchen. He donated 25 of them to the Sander’s campaign, which is running a contest to give them away. There are no plans for mass-distribution of the flavor, according to Politico.

.@benandjerrys @YoBenCohen #FeelTheBern https://t.co/6FIrV8LMgB #BerniesYearning @BernieSanders, it's your time. pic.twitter.com/ehpuJ5bIQ5

— MoveOn (@MoveOn) January 25, 2016

 

While the design of Bernie’s Yearning pints resembles Ben & Jerry’s packaging, the company said in a Tweet on Monday that it’s actually not involved with the creation of the flavor. Cohen and fellow co-founder Jerry Greenfield sold their namesake company to Unilever in 2000.

 

Ben & Jerry’s is based in Vermont, where Sanders is a Senator. “Jerry and I have been constituents of Bernie Sanders for the last 30 years,” it says on Cohen’s site. “We’ve seen him in action and we believe in him.”

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Claire Zillman
By Claire ZillmanEditor, Leadership
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Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

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