• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Ted Cruz’s Politically Risky Tax Proposal

By
Haley Sweetland Edwards
Haley Sweetland Edwards
and
TIME
TIME
Down Arrow Button Icon
By
Haley Sweetland Edwards
Haley Sweetland Edwards
and
TIME
TIME
Down Arrow Button Icon
February 18, 2016, 11:17 AM ET
ted cruz
Jim Watson—AFP/Getty Images

Under Texas Sen. Ted Cruz’s tax plan, all payroll taxes, the corporate tax, the estate tax, the gift tax, and the alternative minimum tax would be summarily abolished.

In their place, Cruz would impose two, fresh new taxes: a 10% flat tax on individual income, and what amounts to a 19% value-added tax, or VAT, on all business revenue.

It’s a politically risky move that has already ignited a feisty battle among the Republican base.

On the one hand, conservatives like the simplicity of Cruz’s plan—it scrapes away layers of complicated tax brackets, exceptions and loopholes. They also like that it would result in a tax break for most Americans, with nearly 80% of the juiciest goodies going to those in the top 20%, according to a recently analysis by the nonpartisan economic think tank, the Tax Policy Center.

On the other hand, ever since Ronald Reagan railed against the VAT, a type of sales tax, as a Trojan Horse for ever-higher new taxes and creeping socialism, Republicans have hated the very mention of it.

Now that Kentucky Sen. Rand Paul is out of the race, Cruz is the only candidate to propose a VAT—and the senator is taking heat for it. On the campaign trail and at the last Republican debate, Rubio promised to “side with Reagan” on the VAT and accused Cruz of imposing “kind of tax you find in Europe.” Zing.

Cruz hit back. His version of the VAT—which he prefers to call a “a simple flat tax for economic growth”—is different, he insists. Instead of consumers paying the tax every time they bought something, his VAT would be levied on net business revenue, which is the amount that a business makes after subtracting everything that it spent on capital and to pay other companies. Cruz’s team argues that amounts to a substantial tax break when all is said and done.

But critics, like James Pethokoukis at the conservative American Enterprise Institute warn that consumers still end up paying it—just indirectly. “Make no mistake here,” he wrote, “Cruz is proposing a VAT add-on to the existing personal income tax system.” The traditional VATs and Cruz’s business VATs have the same effect, since businesses pass on the cost to consumers one way or another.

Rubio argues that Cruz’s version of the VAT is even worse, since it blindfolds “the American people so that they cannot see the true cost of government.” Under a traditional 19% VAT, a $3 ice cream cone would ring up as $3, plus an extra 57 cents in tax (19% of $3 = 57 cents). Ice cream eaters the nation over would know that they were paying a sales tax. Under Cruz’s plan, Rubio contends, consumers might notice that the cost of ice creams cones just went up to $3.60, but they wouldn’t necessarily know that the reason for that increase was a tax.

Cruz claims that his VAT is at 16%, not 19% as we’ve written here. But since his rate is “tax-inclusive,” most conservative and liberal economists argue it has the real world effect of a 19% rate. Look at it this way: you want to buy a hat that’s on sale for $20. Cruz says that the hat store is paying just 16% of that, or $3.20, to the VAT. But you would experience that differently. From your perspective, the hat, minus tax, cost $16.80. So when you end up paying $20 for it, tax included, you’re paying 19% more—$3.20 divided by $16.80 is 19% more, not 16%—than you would have otherwise.

Cruz’s plan is also discordant to some conservatives for another reason. According to the Tax Policy Center, it would blow a $10.2 trillion dollar hole in the budget over the next 10 years. But at least on that count, Cruz isn’t alone. All of his fellow Republican candidates have floated tax plans that would result in trillions of deficit spending. Former Florida Gov. Jeb Bush’s plan would cost $8.1 trillion over a decade, Rubio’s would cost $8.2 trillion, and real estate mogul Donald Trump’s would chalk up to a truly breathtaking $11.2 trillion by 2026.

Cruz says he would make up for lost tax revenue in his plan by cutting wasteful spending and the gluttonous federal bureaucracy. But $10 trillion is a lot. Cutting that much every year would require spending cuts equivalent to shutting down the military, while also eliminating most of Medicare. But he doesn’t have to worry about that quite yet. The first order of business is to convince conservative voters to stop worrying and learn to love the VAT.

This article was originally published on Time.com.

About the Authors
By Haley Sweetland Edwards
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
AIBlock
Jack Dorsey and Roelof Botha think AI can make middle management obsolete 
By Jacqueline MunisApril 2, 2026
3 hours ago
Asian man talking on the phone with his laptop in his lap
SuccessWealth
Gen Z millionaires are rushing into crypto—and they blame the risky bet on FOMO, or fear of missing out
By Preston ForeApril 2, 2026
4 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
SuccessProductivity
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Orianna Rosa RoyleApril 2, 2026
5 hours ago
Ed Bastian took Delta from bankrupt to billions by putting employees first. He refuses to let AI disrupt that
C-SuiteFortune 500: Titans and Disruptors of Industry
Ed Bastian took Delta from bankrupt to billions by putting employees first. He refuses to let AI disrupt that
By Fortune EditorsApril 2, 2026
7 hours ago
Ed Bastian
SuccessCareers
12 Fortune 500 CEOs worked for Pepsi. Delta’s Ed Bastian explains why it’s a leadership factory
By Preston ForeApril 2, 2026
7 hours ago
farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
8 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
13 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
13 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.