• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

TechApple

Why Apple and The Met are Partnering On A Fashion Show

By
Leena Rao
Leena Rao
Down Arrow Button Icon
By
Leena Rao
Leena Rao
Down Arrow Button Icon
February 22, 2016, 11:14 AM ET
Photograph by Apple

Apple isn’t the first technology company to sponsor The Metropolitan Museum of Art’s lavish costume gala, but is perhaps the best poised to actually be a meaningful addition to the exhibition.

The theme of this year’s exhibition is “Manus x Machina: Fashion in an Age of Technology,” and will focus on the relationship between old-school, handmade haute couture gowns and machine-made fashion, with attention to technologies such as 3D printing.

“Traditionally, the distinction between the haute couture and prêt-à-porter was based on the handmade and the machine-made,” explains Andrew Bolton, curator of the Costume Institute.

For Apple, the blending of design and technology has been at the epicenter of every product the technology giant has sold. But more recently, Apple has integrated fashion into the mix. The company’s latest push into wearables, the Apple Watch, features a custom watch with leather straps designed by Hermes. Former Burberry CEO Angela Ahrendts is now running all of Apple’s retail operations, inserting her experience running a luxury fashion brand into the technology company.

For this year’s star studded ball, which kicks off the museum exhibition every year, Apple’s chief design officer Jony Ive is serving as the gala’s co-chair with alongside Vogue editor in chief Anna Wintour.

Ive, who has been the mastermind behind many of Apple’s sleek designs, sees the Hermes collaboration as representative of the increasing intersection between fashion and technology. “That watch,” said Ive in a recent issue of Vogue Magazine, “is the result of two temperamentally, philosophically aligned companies’ deciding to make something together.”

“More than ever, we believe that it is fundamentally important to personally work with materials as a means to truly understand their physical nature and to design authentic objects,” Ive said of Apple’s collaboration.

The exhibition itself will feature a combination of handmade couture clothing, as well as clothing that includes more modern, machine made techniques such as laser cutting. It will also include public workshops on 3-D printing.

For more, watch this video:

Other technology companies involved with the Met Gala have attempted to use the sponsorship to show their own ambitions to enter the world of high end fashion and couture.

Amazon (AMZN) co-hosted the event in 2012, which was an effort to boost the e-commerce giant’s own fashion destination in addition to selling books, electronics, and toys. But Amazon’s road to becoming the next Net A Porter has been slow, and the site still isn’t exactly known for being the go-to destination for high-end e-commerce.

Yahoo (YAHOO) co-hosted the event last year, and has come under fire from shareholders for spending millions on the initiative that wasn’t core to the company’s advertising business.

So perhaps Apple, which already has infiltrated the world of fashion with the iPhone and Apple Watch, has the best chance to be the first technology company to actually seamlessly enter Wintour’s world.

We’ll find out on May 2.

About the Author
By Leena Rao
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

haidt
AIGen Z
A record number of 18-year-olds are set to graduate into an economy designed against them
By Nick LichtenbergMay 18, 2026
27 minutes ago
A panel on Gen Z workers sit alongside Fortune's Kristin Stoller at the Fortune Workplace Innovation Summit.
NewslettersFortune Workplace Innovation
AI in the workplace is stumbling. Fortune’s Workplace Innovation Summit will dive in to why
By Kristin StollerMay 18, 2026
1 hour ago
charlie
CommentarySoftware
Anaplan CEO: AI isn’t eating software. It’s sorting it
By Charlie GottdienerMay 18, 2026
2 hours ago
Carl Fritjofsson smiles in a blue t-shirt
Startups & VentureTerm Sheet
The AI boom is pulling Europe’s hottest startups to the U.S.—whether they planned to move or not
By Lily Mae LazarusMay 18, 2026
3 hours ago
SpaceX COO Gwynne Shotwell in Barcelona, Spain on March 2, 2026. (Photo: Angel Garcia/Bloomberg/Getty Images)
NewslettersFortune Tech
What to expect from a SpaceX IPO
By Andrew NuscaMay 18, 2026
4 hours ago
How a mom-and-pop car wash chain went from sticky notes to AI-powered operations that are upleveling every part of the company
AIAutomation
How a mom-and-pop car wash chain went from sticky notes to AI-powered operations that are upleveling every part of the company
By Sage LazzaroMay 18, 2026
6 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
20 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.