• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

CommentaryBernie Sanders

What Bernie Sanders’ Presidential Campaign Can Actually Teach Business Leaders

By
Mario Moussa
Mario Moussa
,
Derek Newberry
Derek Newberry
, and
Madeline Boyer
Madeline Boyer
Down Arrow Button Icon
By
Mario Moussa
Mario Moussa
,
Derek Newberry
Derek Newberry
, and
Madeline Boyer
Madeline Boyer
Down Arrow Button Icon
March 19, 2016, 10:00 AM ET
Bernie Sanders
Democratic presidential candidate Sen. Bernie Sanders, I-Vt., raises his fist after he finishes speaking during a campaign stop at the Claremont Opera House, Tuesday, Feb. 2, 2016, in Claremont, N.H. (AP Photo/John Minchillo)Photograph by John Minchillo — AP

Even though Bernie Sanders might be lagging behind Hillary Clinton in the race for the Democratic nomination for the White House, it’s hard to ignore how the 74-year-old self-proclaimed socialist from Vermont has galvanized a mainstream millennial following big enough to pose a real challenge to Clinton’s juggernaut.

For years, Sanders was seen as too radical to draw mass support and win major political victories. Now, with over 250,000 volunteers and a record-breaking 1.3 million donors, his presidential campaign has caused a seismic shift in the political landscape and rocked the Democratic establishment. While he may now be trailing Hilary Clinton in the primaries, there is no question that Sanders’ insurgent candidacy has changed the policy conversation and forced us to rethink the traditional campaign model.

What is behind Sanders’ unexpected success? The reason has to do with cultural trends driven by technology and demographics that are changing the nature of how people like to work. Our own research on teamwork at the University of Pennsylvania’s Wharton School has shed light on these trends: people expect more freedom to shape how work gets done and are less attached to individual organizations. Collaboration has become increasingly virtual, and communication has accelerated to a dizzying pace. The paradox of this new world of work is that we are all becoming both more fragmented and interconnected at the same time.

Just as Sanders supporters want a motivating vision more than a narrow menu of policy proposals, employees expect more from work than a paycheck — they both want to know the “why.” Leaders who can articulate a compelling vision will draw supporters that are engaged and passionate.

The Sanders team has excelled at giving supporters enough leeway to harness their energy without giving so much that the base descends into a disorganized mob. What Sanders can teach business leaders boils down to a basic principle: Give, but don’t give in. We offer three guidelines to cultivate this leadership style of disciplined flexibility:

Offer a strong vision, but be responsive

Sanders has always presented a compelling vision of economic justice to his supporters. But he has also shown a willingness to listen. When Black Lives Matters protests threatened his progressive image, he crafted a more inclusive message for a diverse base. The lesson for business leaders: in the new media environment, isolation kills. Just consider the famously insular top team at Volkswagen. They spent years convincing themselves they could dupe consumers and regulators about the emissions produced by their diesel vehicles. VW is paying billions for this spectacular example of groupthink.

Give autonomy, but provide support

Sanders takes the novel approach of having volunteers self-organize. At the same time, dedicated campaign staff provide training to their most passionate supporters: the “builders.” Volunteers are therefore hyper-motivated because they can make the cause their own, but they are also coordinated around Sanders’ strategy. Our research tells us that this empowering style of leadership gets the best results out of groups in almost any setting. Take Gen. Stanley McChrystal, who successfully prosecuted the war against Al Qaeda in Iraq by changing the top-down structure of his military command to a “team of teams.” He embedded key personnel in each division to provide two-way communication between central command and officers on the ground, much as Sanders’ staff does with their volunteers.

Create structure, but allow for tinkering

A key to Sanders’ success is that he has successfully channeled the energy of activists into the traditional structure of the primary process. On the other hand, his campaign encourages volunteers to tinker creatively within that structure to create outsize impact. Armies of grassroots coders have created organizing tools like FeeltheBern.org and canvassing apps that have massively boosted voter turnout. The key is to support lots of small experiments while leveraging infrastructure to scale up the ones that work. Companies that follow this model are more likely to thrive: Witness Google’s @GOOG(GOOG) reorganization under Alphabet, which was all about creating spaces for tinkering within the supportive structure of one of the world’s biggest corporations.

As business leaders fight to stay ahead of the trends that are changing how their people work, they might look for inspiration to successful organizations in today’s volatile political realm. The leaders who thrive will be the ones who can manage the tension between control and chaos.

Mario Moussa, Derek Newberry and Madeline Boyer are the authors of Committed Teams: Three Steps to Inspiring Passion and Performance. Moussa teaches in the Executive Programs at the University of Pennsylvania’s Wharton School of Executive Education. Newberry and Boyer are lecturers at the Wharton School of Business and senior consultants at Percipient Partners. Neither Moussa, Newberry or Boyer are investors of the companies referenced in this article.

About the Authors
By Mario Moussa
See full bioRight Arrow Button Icon
By Derek Newberry
See full bioRight Arrow Button Icon
By Madeline Boyer
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

shyam
CommentaryHealth
World Economic Forum: women’s health gets only 20% of R&D funding. We must seize this $1 trillion opportunity
By Shyam BishenMay 18, 2026
6 hours ago
murdochs
CommentaryMedia
OpenAI paid $100 million for a talk show. James Murdoch is eyeing an even bigger deal. The hot new asset class is humanity
By Lin CherryMay 17, 2026
21 hours ago
dennis
CommentaryAI agents
Freshworks CEO: why agile enterprises are winning the AI race — and what they did differently
By Dennis WoodsideMay 17, 2026
21 hours ago
Mary Moreland-Abbott Executive Vice President of Human Resources.
CommentaryRetirement
Gen X is the most indebted generation in America. Their employers can fix that
By Mary MorelandMay 17, 2026
23 hours ago
liberman
Commentarystart-ups
We watched social media concentrate. The same thing is happening in AI, only at a deeper layer
By David Liberman and Daniil LibermanMay 16, 2026
2 days ago
olivier
CommentaryAnthropic
I’ve been studying Big Tech for a long time. What just happened with Anthropic and the Pentagon terrifies me
By Olivier SylvainMay 16, 2026
2 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
17 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
23 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.