• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFCC

Developer Takes on AT&T and Comcast in Rural Broadband Battle

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
April 3, 2016, 12:43 PM ET
TennesseeLand.com

A long-running legal battle between private broadband providers and local governments is heating up again, this time in Tennessee—but one businessman is taking matters into his own hands.

In mid-March, Tennessee lawmakers rejected legislation that would have allowed government-run municipal broadband providers in the state to expand their service to rural areas. According to lawmakers speaking to the Knoxville News-Sentinel, the bill faced heavy opposition from commercial broadband providers including AT&T (T) and Comcast (CMCSA).

Get Data Sheet, Fortune’s technology newsletter.

Opposing government competition makes sense for those companies, but in many cases they don’t yet serve the areas in question, which are less profitable because of lower population density. That has left consumers caught in the middle—according to an FCC report released Thursday, 39% of rural U.S. residents don’t have access to broadband service.

Developer John “Thunder” Thornton found a workaround by partnering with the North Alabama Electric Cooperative, a municipal broadband provider just across the state line, to provide broadband to residents of his Jasper Highlands development. Alabama has no law restricting the expansion of its municipal networks. The expansion reportedly cost under $500,000, a stark contrast to AT&T’s quote of $1.3 million for the project.

Here’s Why Italian Utility Company Enel is Getting Back Into Broadband

Tennessee restrictions on municipal broadband expansion are “stifling our children in getting a quality education and creating an unfair disadvantage for existing business growth,” Thornton told Nooga.com. The divide is all the more apparent in towns just outside the reach of providers like EPB, where one’s home or business address could mean the difference between gigabit per second Internet speeds and a complete lack of broadband. It increasingly comes down to Internet access whether a town can attract new industries—like tech, healthcare, or finance—that increasingly rely on big data.

The FCC agrees, and has in the past endorsed municipal-run networks as a strategy for improving broadband access. It has also attempted to overturn laws in Tennessee and North Carolina that restrict those projects. The FCC has even taken steps to subsidize Internet access for low-income households. In the mean time, some rural Americans thirsty for Internet access have simply adopted mobile data as a solution, and startups like Starry are banking on wireless workarounds.

For more on the politics of broadband, watch our video:

The Jasper Highlands expansion shows what could become a more widespread consequence of laws like Tennessee’s: Government-run data utilities from one state serving customers—and collecting revenue—in another.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A SpaceX Falcon 9 rocket is displayed outside a Space Exploration Technologies Corp. facility in Hawthorne, California.
Startups & VentureElon Musk
SpaceX has filed confidentially for IPO ahead of AI rivals
By Bailey Lipschultz, Edward Ludlow and BloombergApril 1, 2026
8 hours ago
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
CybersecurityYouTube
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
By Catherina GioinoApril 1, 2026
8 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economydisruption
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Nick LichtenbergApril 1, 2026
9 hours ago
ntsb
LawAutos
Why hands-free systems in self-driving cars aren’t actually safer, according to the NTSB
By Josh Funk and The Associated PressApril 1, 2026
9 hours ago
Mike Wirth, chief executive officer of Chevron.
EnergyData centers
Microsoft and Chevron enter exclusivity deal on powering West Texas AI data center complex
By Jordan BlumApril 1, 2026
10 hours ago
A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers
Data centers are so hot their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
11 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
16 hours ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
16 hours ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.