• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026
Arts & EntertainmentMovies

$99 Million Is Not Enough for Daniel Craig to Return as James Bond

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
May 19, 2016, 1:22 PM ET
"Spectre" Beijing Premiere
Photo by VCG via Getty Images
Add Fortune on Google for similar content.

You can now call Daniel Craig “Dr. No.” The British actor has reportedly turned down a potential payday worth more than $99 million to continue as James Bond for two more films.

Craig told studio executives at MGM after 2015’s Spectre, which grossed $880 million at the global box office, that he wasn’t coming back, according to The Daily Mail. On top of his salary, he would have earned on profit endorsements, profit sharing, and a co-producer role.

Fortune reached out to a spokeswoman at MGM for comment and will update this article with any response.

Craig’s reported disinterest in continuing the role should come as little surprise, considering that he has made no secret of his reluctance to keep making Bond films when speaking to the press, though the amount of money that he’s walking away from is mildly staggering. Craig has played Bond in four films, starting with 2005’s Casino Royale, that have banked a combined $3.2 billion in worldwide ticket sales, according to Box Office Mojo.

Craig’s run of Bond films have all been co-produced by MGM and Sony (SNE) through a partnership that expired with the release of Spectre last year, which makes the iconic franchise a Hollywood free agent with various major studios reportedly lining up to woo MGM for a distribution rights deal.

[playbuzz-item url=”//www.playbuzz.com/fortune/daniel-craig-out-as-james-bond”]

Of course the franchise’s value could waver depending on which actor is attached to the role, especially after Craig experienced so much success following Pierce Brosnan, Roger Moore, and Sean Connery. While many fans have clamored for producers to show a little diversity by hiring an actor of color for the role—Idris Elba is a popular choice—the current odds appear to be favoring yet another Brit: Tom Hiddleston (no relation to this reporter). In fact, U.K. bookmakers recently suspended betting on Hiddleston winning the role due to a massive influx of wagers on the actor.

For his part, Hiddleston said earlier this year that playing Bond would be an “extraordinary opportunity,” but he hasn’t yet heard from any studio execs pitching the idea.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

e
Arts & EntertainmentSocial Media
American influencers turn Erling Haaland into the World Cup’s breakout brand
By Kaitlyn Huamani and The Associated PressJuly 13, 2026
13 hours ago
Disney bet big on one of its most popular franchises and most-streamed movie. The live-action remake failed to make a big splash
Arts & EntertainmentMovies
Disney bet big on one of its most popular franchises and most-streamed movie. The live-action remake failed to make a big splash
By Lindsey Bahr and The Associated PressJuly 12, 2026
1 day ago
Photo of Phoebe Gates
Startups & VentureEntrepreneurs
‘I have a chip on my shoulder.’ Phoebe Gates wants her $185 million AI startup Phia to succeed with ‘no ties to my privilege or my last name’
By Sydney LakeJuly 11, 2026
3 days ago
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
SuccessPublic relations
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
By Sydney LakeJuly 11, 2026
3 days ago
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
Arts & EntertainmentWorld Cup
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
By Mia OsmonbekovJuly 11, 2026
3 days ago
Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding, Mayor Zohran Mamdani confirmed
Arts & EntertainmentTaylor Swift
Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding, Mayor Zohran Mamdani confirmed
By The Associated Press, Catherina Gioino, Andrew Dalton and Kimberlee KruesiJuly 10, 2026
3 days ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
11 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.