• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & Entertainment

‘Idiocracy’ Writers Plan Anti-Trump Ads Starring Terry Crews

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
June 7, 2016, 5:00 PM ET
Premiere Of Lionsgate Films' "The Expendables 3" - Arrivals
HOLLYWOOD, CA - AUGUST 11: Actor Terry Crews attends the premiere of Lionsgate Films' "The Expendables 3" at the TCL Chinese Theatre on August 11, 2014 in Hollywood, California. (Photo by David Livingston/Getty Images)Photo by David Livingston—Getty Images

The writers of Idiocracy are bringing the movie back to the forefront 10 years later, and you can thank Donald Trump.

Writer Etan Cohen and director Mike Judge are planning to release anti-Trump advertisements, according to an interview with BuzzFeed. After noticing many similarities between the presumptive Republican nominee and fictional President Dwayne Elizondo Mountain Dew Herbert Camacho, played by Terry Crews, Cohen sent out this tweet in February:

I never expected #idiocracy to become a documentary.

— Etan Cohen (@etanjc) February 24, 2016

He thought it would just be a passing comment, but it ended up receiving a lot of attention. It was favorited and retweeted nearly 4,000 times, becoming perhaps his most popular tweet, and was even written about in various publications, including Business Insider and the Huffington Post. The idea to create satirical advertisements followed soon after. “This is what satire is for,” Cohen told BuzzFeed. “To be able to hold up a mirror and say, ‘This is crazy.'”

The movie, released in 2006, is set 500 years in the future where anti-intellectualism is running rampant and America has voted a former professional wrestler, just like Trump, into the White House.

https://www.instagram.com/p/9cIxR3DvpI/?tagged=camacho2016

 

The movie is meant to satirize our country’s obsession with celebrity and entertainment culture, which is how numerous people have explained Trump’s rise. “Obviously, when writing the movie, we knew that that was true about TV and movies and pop culture,” Cohen said in the interview. “But it was a crazy joke to think that it could be extrapolated to politics. It seems to be happening really rapidly.”

Cohen did note at least one difference between Trump and Camacho: “Camacho actually realizes he needs advice from other people, and knows that he’s not the smartest guy in the room.” He added that, if given the choice, he’d vote for Camacho over Trump.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

wyle
CommentaryTV
What HBO’s ‘The Pitt’ gets right—and wrong—about treating alcohol use disorder
By Jonathan Hunt-GlassmanApril 2, 2026
13 hours ago
tiger
LawDrugs
Tiger Woods says he’ll seek treatment for substance abuse after another DUI arrest
By Mike Schneider and The Associated PressApril 1, 2026
1 day ago
Bobby Witt Jr. throws a baseball. He is standing in front of a FanDuel sign on a baseball field.
Bankinggambling
Credit card delinquencies among millennials and Gen Z have soared because of sports betting—even in states where it’s illegal, new Fed study finds
By Sasha RogelbergMarch 31, 2026
2 days ago
tiger
LawTiger Woods
Tiger Woods had pills in his pocket, bloodshot and glassy eyes, sheriff’s office says
By Mike Schneider and The Associated PressMarch 31, 2026
2 days ago
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
Arts & EntertainmentUnilever
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
3 days ago
Blackstone bets on golfer Tommy Fleetwood to win over the world’s wealthiest investors
InvestingFinance
Blackstone bets on golfer Tommy Fleetwood to win over the world’s wealthiest investors
By Lee CliffordMarch 31, 2026
3 days ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
19 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
20 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.