• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
CommentaryBrexit

A Brexit Could Really Complicate Free Trade

By
Alan Wolff
Alan Wolff
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Alan Wolff
Alan Wolff
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
June 21, 2016, 1:00 AM ET
Campaigners Distribute Stronger In Europe Paraphernalia Ahead Of The EU Referendum
A "Britain Stronger in Europe" campaigner hands out leaflets and stickers to pedestrians in London, U.K., on Monday, June 6, 2016. U.K. Prime Minister David Cameron said he'll hold a long-pledged referendum on the U.K.'s membership of the European Union on June 23. Photographer: Simon Dawson/Bloomberg via Getty ImagesPhotograph by Simon Dawson — Bloomberg via Getty Images
Add Fortune on Google for similar content.

A vote in favor of a Brexit on Thursday will present the U.K., the EU, and the global business community with a lot of unanswered questions. One pressing question is what the terms will be that will govern trade between Britain and its 27 former EU partners going forward. This is vitally important to the island nation, as about half of its trade in goods is with its EU partner countries.

International trade negotiations have gotten to be extremely complicated. They address more than just tariffs—something of a nightmare in and of themselves because trade is never really free outside of a customs area—and increasingly face a wide array of conditions, such as what standards have to be met, or how a product needs to be labeled.

Just updating one duty-free deal that was limited solely to information technology products—the expansion of the Information Technology Agreement (ITA)—took two decades to negotiate. The ITA covers over 80 countries, so of course that negotiation would be time-consuming. But even the Trans Pacific Partnership (TPP), which consists of just 12 countries, took seven years from the decision to join to when the agreement was signed. While negotiations were concluded this year, it’s still unclear as to when it will be approved by Congress and go into effect.

The United States and the EU have been negotiating for three years a Transatlantic Trade and Investment Partnership (TTIP) deal, covering a wide range of subjects—as TPP will do. Some might have thought that this would have been easygoing since Europe and the United States are at the same level of economic development and enjoy a relatively calm bilateral relationship. As tariff levels of the EU and the U.S. are on average already low, the attempt has been made to deal with the next level of trade barriers—such as product standards. And we have many of the same automakers on both sides of the Atlantic, as well as the same safety concerns. So why can’t we just have the same standards? It’s hard to say, but agreement on that score has been elusive.

The Treaty of Lisbon, which establishes the procedures for an EU member’s departure, puts a two-year limit on the leave-taking process once formal notice of an intention to depart is given. It’s unclear whether that notice would be given quickly and whether the two years might be extended, providing none of the 27 remaining members block going beyond that deadline. It would be unlikely that the U.K. would have a deal in place on all of the issues that govern its trade with the continent within two years.

But shouldn’t it be straightforward for Britain and the EU of 27, having already had a single market, to be able to just cut a deal quickly? One would think so, but it is not that simple. What guarantees will there be that the two sides of the channel maintain the same standards in the future? Will the continent be as open to London’s financial services? And what about the free movement of people? That is a point of pride for the EU, and a worry for British voters.

As the two sides’ negotiators try to come to terms on the full range of problems, no longer having any common institutions, what should businesses do? Foreign investors often located plants in the U.K. on the assumption that they had a market of 508 million in the current EU, not a market of 64 million in Great Britain and 444 million on the continent. Does it make sense to expand plants in the U.K. when they were designed for the larger EU market? What if the regulatory environments of the two begin to diverge, and trade is no longer free from friction as it moves back and forth across the English Channel? Uncertainty dampens both trade and investment.

 

What would cure this problem? Since Brussels is certainly not going to agree to automatically adopt British regulations, should Britain just agree in advance to apply what is decided in Brussels? But that would mean not only surrendering sovereignty, a large part of what this referendum is about, but not having a say in what Brussels comes up with. Why agree to be at the mercy of the European bureaucrats from whose reach British voters in predicted large numbers want to escape?

The answer to a long list of questions is going to vex businesses with respect to their sales and production in an independent U.K. and EU minus Britain alike. Let’s hope that the British bookies are correct (and not the polls) that Brexit will be voted down. The alternative is not going to be good for any part of Europe, nor for its trading partners.

Alan Wm. Wolff is an international trade lawyer in Washington D.C., is Chairman of the National Foreign Trade Council (NFTC) and a former U.S. Deputy Trade Representative.

About the Authors
By Alan Wolff
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
16 hours ago
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
16 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
16 hours ago
usa
Commentary250 Years of Innovation
America at 250: why the Constitution was built to restrain government, not celebrate majority rule
By Steve H. HankeJuly 1, 2026
16 hours ago
t
CommentaryMedia
Netflix could turn NBC into its biggest bet yet — and this time, the math actually works
By Jeffrey Sonnenfeld and Steven TianJune 30, 2026
1 day ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
20 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
18 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.