• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Amazon Web Services

Why Amazon’s Latest Cloud Storage Option Could Fend Off Google

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
June 29, 2016, 11:37 AM ET
Photograph by Kevin Moloney/Fortune Brainstorm TECH

In April 2015, Amazon promised to get its then-newest cloud storage service Elastic File System out the door by year’s end. It took longer than that, but EFS is now officially here—at least for three of Amazon’s cloud regions.

Amazon (AMZN) Web Services already offered several types of data storage, including its flagship Simple Storage Service (or S3), which makes storage accessible from any device or application; Elastic Block Storage (EBS) which assigns storage to a given server (or “instance” in AWS parlance); and Glacier, a cheaper way to store archival data that doesn’t need to be pulled up often or fast.

What AWS lacked until now was a good way for workloads running on many servers to share the same storage pool. That comes in handy for widely distributed web applications that might need a ton of storage one second, and not so much the next.

Amazon said in a blog post this week that it expects EFS, which relies on fast solid-state disks, to be deployed for content repositories, development environments, web server farms, home directories, and big data applications.

If Amazon can deliver truly fast network-accessible storage, it could be a big deal for enterprise accounts, observers said.

“Network-based file systems like EFS typically give you availability across many instances whilst sacrificing performance. You either have to get block storage (which is per instance) or network storage (poor performance),” said David Mytton, chief executive of London-based Server Density, a cloud server monitoring company, said via email.

For more, read: This Is Where Amazon Cloud Is Opening Next

Mytton pointed out that Google Cloud Platform partisans often snipe that AWS services don’t scale as fast or easily as Google’s competitive offerings. He cites Google (GOOG) BigQuery vs. Redshift data analysis tools as an example. A truly scalable file system could help AWS’s scalability story here, he noted.

If it performs as advertised, Amazon’s EFS could also appeal to the big business customers that AWS hopes to bring aboard—many of whom use expensive network storage appliances.

Get Data Sheet, Fortune’s technology newsletter.

EFS could be “great for migrating legacy apps that depend on a network-attach storage device from NetApp (NTAP) or EMC (EMC) or for developers that build or deploy apps that were built with that dependency/architecture in mind,” said Sebastian Stadil, chief executive officer of Scalr, a cloud monitoring company.

As is often the case for new AWS services, EFS is available from just three of Amazon’s 13 global cloud regions: the U.S. East region based in Virginia, U.S. West in Oregon, and the Europe region based out of Dublin.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The World Cup is supposed to be an economic windfall. But ‘you’re seeing a lot of headwinds’ now
North AmericaWorld Cup
The World Cup is supposed to be an economic windfall. But ‘you’re seeing a lot of headwinds’ now
By Marco Quiroz-GutierrezApril 4, 2026
2 hours ago
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
Big TechMicrosoft
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
By Marco Quiroz-GutierrezApril 4, 2026
3 hours ago
stressed student
Personal FinanceColleges and Universities
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Jake AngeloApril 4, 2026
3 hours ago
Delta CEO Ed Bastian
Successsuccess
How Delta uses Tom Brady to train its 100,000 workforce on leadership and a winner’s mindset
By Emma BurleighApril 4, 2026
4 hours ago
Scott Kupor sits at a table gesturing with both hands.
PoliticsLabor
The Trump administration is blurring the public and private sector workforce, and OPM director Scott Kupor won’t rule out conflict of interest risks
By Sasha RogelbergApril 4, 2026
4 hours ago
alex
AIInfrastructure
AI’s next frontier is the real world
By Alex IsraelApril 4, 2026
5 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.